Shimon Sandler offers some tips for linking phone orders to search campaigns, ranging from simple (using a pay-per-call provider) to more involved (setting up a database of unique promo codes tied to specific keywords).
You can create a unique landing page for each product that features a different phone number for each of the engines, or add a promo/reference code to each product page and train your phone sales reps to ask for and record this code for every order.
Sandler says that you can also put a printable coupon on each landing page that consumers need to redeem in-store, or try an IVR phone system that tracks phone calls and their sources. - Read the whole story...
How patient are you when surfing the Web? According to recent studies, you're not as patient as you might think. Slow loading pages will impact your conversion rates, and probably affect the ranking of your pages on the major search engines as well.
A new tool for our online conversion lab! Facebook is apparently going to give us more insight into the behavior of individuals on our Facebook pages. The more we know about the success of these pages, the better decisions we can make about spending our marketing time and dollars on social media.
Despite all the hype, social networks are not a panacea for businesses, and many are putting too many resources into them without knowing the payoff.
"One of the chief advantages that e-commerce companies currently wield over their real-world counterparts are vast troves of detailed data on purchases and shopping habits. "
How are you applying behavioral data to your online store? Will you be the next dinosaur?