Regular Expressions Guide for SEO, Google Analytics & Google Tag Manager - 0 views
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Regular expressions rear their ugly head in more and more places. Google Analytics is just one.
For me the regular expression showed up in the excellent Yoast SEO plugin for Wordpress. I needed to redirect a URL that had parameters, like this:
http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
To do this, I could not use a regular redirect, as everything after the ? would be stripped away. I needed to use a Regular Expression Redirect. However, this sort of thing -- using query parameters -- wasn't covered in any of the Yoast documentation.
This article gave me the hint I needed, and the technique that ended up working. To summarize, I used the following regular expression to match my URL with the parameters:
^\/conversion-upside-report($|\/.*$)
The parentheses save the matching contents into a variable, which I can access using $1 in the new URL, like this:
resources/conversion-rate-optimization-calculator/upside-report/$1
It worked great. Give it a try: http://conversionsciences.com/conversion-upside-report/?t=10000&v=344&x=250
Thanks to Himanshu.
Colleges Rehab Their Web Sites for Major Payoffs - Technology - The Chronicle of Higher... - 0 views
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We've had the privilege of working with several colleges to optimize their websites. The lessons laid out in this article cannot be overstated. According to SpyFu.com, of 5,050 websites in the "University" and "College" industries who spend more than $5000 per month on search ads, only 275 have split testing software installed. However, 4,208 have some form of web analytics software installed.
The bottom line is that those universities who are involved in testing their sites are going to win more top students to graduate and undergraduate programs.
"Many private universities spend upward of $2,000 to recruit each student who enrolls." A little optimization will go a long way.
Naehas :: Landing Page Application - 0 views
The Conversion Optimisation Toolbox - 0 views
Quick Actionable Tests To Increase Conversions| SnoopTank Blog - 0 views
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@pallavkaushish offers a nice check list for things to test. However, you should use this list to develop a list of hypotheses. Rather than just testing these, use your analytics to see if these might really be the problem.
I would add one more to the top of the list: headlines and copy around calls to action. This has proven more effective than testing CTA buttons for us.
Marketers are Operationally Proficient but Strategically Stalled. | - 0 views
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My partner is fond of saying that the best judge of your marketing is your accountant. This is relatively easy to do online, to measure your marketing results all the way to revenue. Plus the learnings can be tried in other parts of the marketing portfolio.
Marketing is always trying to get a seat at the executive table. This report shows why CMOs continue to struggle.
22 free tools for data visualization and analysis - Computerworld - 0 views
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It's great to optimize high-traffic websites, but the traffic brings it own set of analysis problems. In particular, the number of things you can test goes up, the amount of data goes up and finding insights becomes more and more difficult. Excel is a great tool, but I'm looking for some tools to help cut the analysis time. Here is a nice list of free tools that I will be exploring over the coming weeks.
eMetrics blog - The Modern Data Analyst - 0 views
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