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Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Takeaways: 1. How to listen to improve the results of your social media strategy implementation 2. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. An introduction to analytic tools and individual/team reflection processes

In March 1987, the AAHE Bulletin first published "Seven Principles for Good Practice in Undergraduate Education." With support from Lilly Endowment, that document was followed by a Seven Principles Faculty Inventory and an Institutional Inventory (Johnson Foundation, 1989) and by a Student Inventory (1990). The Principles, created by Art Chickering and Zelda Gamson with help from higher education colleagues, AAHE, and the Education Commission of the States, with support from the Johnson Foundation, distilled findings from decades of research on the undergraduate experience. Several hundred thousand copies of the Principles and Inventories have been distributed on two- and four-year campuses in the United States and Canada. (Copies are available at cost from the Seven Principles Resource Center, Winona State University, PO Box 5838, Winona, MN 55987-5838; ph 507/457-5020.) - Eds. Since the Seven Principles of Good Practice were created in 1987, new communication and information technologies have become major resources for teaching and learning in higher education. If the power of the new technologies is to be fully realized, they should be employed in ways consistent with the Seven Principles. Such technologies are tools with multiple capabilities; it is misleading to make assertions like "Microcomputers will empower students" because that is only one way in which computers might be used. Any given instructional strategy can be supported by a number of contrasting technologies (old and new), just as any given technology might support different instructional strategies. But for any given instructional strategy, some technologies are better than others: Better to turn a screw with a screwdriver than a hammer - a dime may also do the trick, but a screwdriver is usually better. This essay, then, describes some of the most cost-effective and appropriate ways to use computers, video, and telecommunications technologies to advance the Seven Principles.

Learning as a Network Posted on May 7th, 2009 by Harold Jarche Mohamed Amine Chatti extends the framework on personal knowledge networks with his post on Learning as a Network (follow link for graphic): The Learning as a Network (LaaN) perspective draws together some of the concepts behind double-loop learning and connectivism. It starts from the learner and views learning as the continuous creation of a personal knowledge network (PKN). For each learner, a PKN is a unique adaptive repertoire of: - One's theories-in-use. This includes norms for individual performance, strategies for achieving values, and assumptions that bind strategies and values together (conceptual/internal level) Tacit and explicit knowledge nodes (i.e. people and information) (external level

"One of the top 10 questions in social media marketing asked is "How do we kick start our community?" This post aims at providing some resources for brands that are preparing their community strategy. The old adage of the field of dreams isn't true -if you build it-they won't neccesarily come. Brands must have a kick start plan to be successful with their community. Below, I'll list out some practices I've heard from companies that have had successful communities, and I'd ask you chime in and add more ways, let's get started, I'll be as specific and actionable as possible."

"As a matter of fact, the questions that zip through my mind everytime I think of how I can improve my own skills at community building, are so many that I always end up with more unanswered doubts than solutions. * How do you nurture engagement inside your community? * How do you keep the community going? * How do you get people to socialize inside a new community? To get some answers to these critical questions, I have briefly taken hostage online facilitation and community-building expert Nancy White during her last Rome visit, a few days ago.Nancy is a truly experienced person in this area and she always speaks out of the ongoing in-depth experience she has with real communities, both online and in real life. Her answers are non-technical, pragmatical, and if you are not into community building yet, quite enlightening."

"Twitter in the College Classroom: Engaging Students 140 Characters at a Time By: Mary Bart in Trends in Higher Education * * * ShareThis If it seems like everyone is tweeting these days, it's not just your imagination. In 2007 Twitter users, as a whole, made about 5,000 tweets a day. By 2008 the number had increased to 300,000 per day, before growing to 2.5 million per day in January 2009. Just one year later, in January 2010, the figure jumped to 50 million tweets per day. I think that is what people mean by the phrase "hockey stick growth." Despite its rapid growth, however, Twitter can be a bit puzzling to someone on the outside looking in. With its quirky lingo, written (and unwritten) rules, and very real potential for being a classroom distraction, some instructors feel Twitter is a can of worms that's better left unopened. And yet, as an educator, you can't help but be curious to see what all the fuss is about, not to mention the desire to add something new to your student engagement toolbox. For more content like this, be sure to download the FREE REPORT: Distance Learning Administration and Policy: Strategies for Achieving Excellence In an effort to demystify the Twitter universe for faculty considering leveraging the power of the micro-blogging platform in the classroom, Kerry Ramsay, a professor at Loyalist College, presented a seminar on Using Twitter to Enhance Collaborative Learning."

"It's not always easy to differentiate between critical pedagogy, active learning, and the learner- or learning-centered approaches. Each is predicated on the notion of student engagement and proposes involvement via such strategies as collaborative and cooperative learning and problem-based learning. All recommend a move away from lecturing. Critical pedagogy is the most extreme of the three and has some unique characteristics. The authors below describe its basic tenets as eradication of the teacher-student contradiction "whereby the teacher teaches and the students are taught; the teacher knows everything and the students know nothing; the teacher talks and the students listen; and the teacher is the subject and the students are mere objects." (p. 26) Critical pedagogy also has a political agenda; it views education as a means to achieve social justice and change."

" Sustaining and embedding innovations - A Good Practice Guide This Guide is intended to distil lessons learnt from various JISC innovation and transformation programmes into a Good Practice Guide for sustaining and embedding innovations. It is intended to support project steering groups/management teams in decision-making in this area and focuses on: Changing people and culture * Embedding or aligning with strategies, processes, systems, initiatives and services * Creating useable tools and resources * Creating appropriate organisational structures for sustaining and embedding innovations * Becoming more business-like * Key sector resources, case studies and exemplars"

"Supporting Learners In a Digital Age (SLIDA) Overview This project is investigating how institutions are creating and enabling opportunities that promote the development of effective learning in a digital age. The main deliverables of the study are 10 institutional case studies and a final report with recommendations for further and higher education on how to develop effective institution-wide strategies and practices which better support effective learners in a digital age. There is an opportunity here to build capacity in researching learners' needs and experiences. The project team are working collaboratively with each institution to assess what evidence they have available and what further evaluations they could conduct."

"The UDL Guidelines are organized according to the three main principles of UDL that address representation, expression, and engagement. For each of these areas, specific "Checkpoints" for options are highlighted, followed by examples of practical suggestions. In addition, Examples and Resources to guide implementation as well as a listing of the Research Evidence are offered for every checkpoint. Like UDL itself, these Guidelines are flexible and should be mixed and matched into the curriculum as appropriate. The UDL Guidelines are not meant to be a "prescription" but a set of strategies that can be employed to overcome the barriers inherent in most existing curricula. They may serve as the basis for building in the options and the flexibility that are necessary to maximize learning opportunities for all students. Educators may find that they are already incorporating many of these guidelines into their practice."

Teaching/Learning Activities What do you want to use technology for? To help you answer this question, we've outlined some teaching/learning activities below that are used across the disciplines and tried to suggest through examples from the Web how each might utilize a certain kind of technology or a combination of different technologies to accomplish specific learning objectives. Each example represents a different discipline, and there are over 40 disciplines represented in the examples. Each example is associated with one or more interactive tool, and information about each kind of technology-what it is and how to use it-appears in the technologies section.

"When participating in or maintaining a social media site on behalf of Queen's, clearly state your role and goals. This will help you determine the most effective use of social media to deliver your message. Please consult our Social Media Brief to facilitate the development of a strategy."

"Who is using Open Educational Resources? This post marks the official open-on-the-web style start to our JISC funded OER Impact study. The key tasks of the study being: * The investigation of patterns of behaviour around the use and reuse of OER. * Examining the impact of these behaviours on teaching and learning strategies from institutional, tutor and student perspectives. Our methodology is distinctly qualitative, focusing on the 'why' and much as the 'what'. Why you might be using OER rather than why they should exist. "

T&L blogger Ryan Bretag recently sat down with his students and asked them about 21st-Century Learning strategies. Their suggestions are amazing. Read the whole piece here: http://www.techlearning.com/blogs.aspx?id=15776 Some snippets: Each discussion point started and ended with the focus on learning. For example, the students talked about creating a learning environment that was about learning not just memorization. To do this, they wanted to seek out partnerships both locally and globally in order to build connections that would foster a "learning to learn" movement where students are learning for learning, open to learning, and innovative. Clearly, textbooks were not fast enough nor diverse enough in their eyes. They longed for ways to interact with materials that were updated frequently and offered a wealth of perspectives. In fact, a good portion felt there was a need to move beyond the textbook because "information changes to rapidly" for textbooks to be the main source in the classroom. Along with this, information and resources needed to come in a variety of formats if the curriculum was going to remain progressive and current: narrative, fiction, digital, multimedia, and non-fiction.

"As promised, I am presenting a step-by-step approach to a low-cost knowledge management (KM) program using social computing, and will focus on the functionality that has been touted but rarely delivered by communities of practice (CoPs). The name brings to mind Etienne Wenger's pioneering work in observing naturally occurring use of virtual environments by engineers. The problem was that when people went from a researcher's description of what had grown naturally in the past to a prescriptive recipe, things went wrong. People never accurately report all the factors that lead to the success or failure of a project; retrospective coherence clicks in. Also, the fact that something worked once in a specific context does not mean that it will work again even in the same conditions, or that you can accurately replicate the starting conditions. The other big problem was that people built over structured, formal top-down systems that replicated the design methodologies for enterprisewide systems like SAP. So, let's look at a bottom-up, naturalizing approach to building communities for knowledge flow using blogs:"

"We believe the time has come to broaden the traditional approach to leadership and decision making and form a new perspective based on complexity science. (For more on this, see the sidebar "Understanding Complexity.") Over the past ten years, we have applied the principles of that science to governments and a broad range of industries. Working with other contributors, we developed the Cynefin framework, which allows executives to see things from new viewpoints, assimilate complex concepts, and address real-world problems and opportunities. (Cynefin, pronounced ku-nev-in, is a Welsh word that signifies the multiple factors in our environment and our experience that influence us in ways we can never understand.) Using this approach, leaders learn to define the framework with examples from their own organization's history and scenarios of its possible future. This enhances communication and helps executives rapidly understand the context in which they are operating."

"If we're to believe the experts rather than the man-in the-street, the 21stCentury started on 1st January 2001 rather than on 1st January 2000. Subsequently, we're now in the second half of the last year of the first decade of the millennium. That being the case, it's probably worthwhile reflecting on the changes that have impacted our training/learning departments over the past 10 years. It's also worthwhile thinking forward to the world we're likely to be facing over the next 10 and considering what an ideal learning and development team might look like if it is to effectively navigate the future."

"Bernard Woods (Goss Gilroy Inc.) and I have developed a Methodology to provide a variety of stakeholders with a roadmap in addition to rigorous methods and tools for specifying and evaluating learning, training and development (LT&D). The Methodology gives senior managers, learning, training and development professionals, professional evaluators and similar stakeholders what they need to make a convincing case to senior management about improvements in work performance and organizational results. The Methodology is not positioned to replace other techniques and methods, but to complement them. We are trying to provide a more formal way for people to understand their business/work problems at a systemic level, assess if learning, training and development (LT&D) is useful for solving them and if so, provide a minimalist set of tools for evaluating LT&D initiatives that enable drawing a line of sight to organizational results. "

"Networks grow from separate nodes, to a hierarchical organization where one node manages the connections, but the true power of a network is unleashed when every node knows what the goal is and the nodes coordinate to achieve it. It is this unleashing of the power of the network that we want to facilitate. But if you build it, they may not come. Networks take nurturing. Using the gardener or landscaper metaphor, yesterday I said that networks need seeding, feeding, and weeding. "

"So you want to build an online community? Here's how you do it."