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Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Takeaways: 1. How to listen to improve the results of your social media strategy implementation 2. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. An introduction to analytic tools and individual/team reflection processes

Bringing it Together Friday, November 14th, 2008 | PSU Blogging, Thoughts I thought I'd share a few quick thoughts on the progress of our Blogs at Penn State project with everyone. We've been at this for quite some time and it is starting to really feel like it is catching on. Measuring a service's success at a place like PSU is tough. Is it measured through the number of users? Is it measured through positive feedback? Perhaps through novel uses of the service? No one can really tell me one way or the other … so for the Blogs at Penn state, I am using my own metrics - and they are probably flawed, but that is why I am saying they are my metrics.