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Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Takeaways: 1. How to listen to improve the results of your social media strategy implementation 2. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. An introduction to analytic tools and individual/team reflection processes