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A story has a beginning, a middle, and a cleanly wrapped-up ending. Whether told around a campfire, read from a book, or played on a DVD, a story goes from point A to B and then C. It follows a trajectory, a Freytag Pyramid-perhaps the line of a human life or the stages of the hero's journey. A story is told by one person or by a creative team to an audience that is usually quiet, even receptive. Or at least that's what a story used to be, and that's how a story used to be told. Today, with digital networks and social media, this pattern is changing. Stories now are open-ended, branching, hyperlinked, cross-media, participatory, exploratory, and unpredictable. And they are told in new ways: Web 2.0 storytelling picks up these new types of stories and runs with them, accelerating the pace of creation and participation while revealing new directions for narratives to flow.

Online Communities and Their Impact on Business. Part One: How online community works This is Part One of the report. To return to the Introduction, click here. Summary Working with online communities has long been touted as a great way for a company to save money in its marketing, support, sales, and even product development. But for most companies, the diversity of communities online, and the challenge of learning how to work with them, is daunting. Most companies don't understand how online communities work, how they make a difference, and how to engage with them. Among the companies that have tried to work with communities online, many have found that they conversation is dominated by extreme enthusiasts rather than average users, and have concluded that online community is a distraction from their real customers. That turns out to be a very dangerous mistake. Rubicon Consulting's web practice team recently conducted a broad survey of US web users to understand better how people in the US use the web, with a special focus on web community and its effect on consumers. Key findings of that survey, and its implications for companies, include:

The Revolution in Social Software is Finally Here Rich GordonRich Gordon 1:26 PM | bio | Comments: 3 Social software -- technology that enables interactions among multiple people -- has existed for almost a half century now. (Clay Shirky, in a widely linked essay on this topic, traces the roots of social software to the PLATO system, built at the University of Illinois in the early 1960s.) I'm using the term "social software" because the more popular "social media" increasingly feels like an oxymoron. Sites like Facebook, Twitter and Digg aren't media. Media refers to one-way communication -- like publishing or broadcasting. Today's social sites are, fundamentally, computer programs -- software that determines what users can (and can't) do, and that establishes structures through which people interact.

Social Media Classroom Invitation to the Social Media Classroom and Collaboratory Welcome to the Social Media Classroom and Collaboratory. It's all free, as in both "freedom of speech" and "almost totally free beer." We invite you to build on what we've started to create more free value. The Social Media Classroom (we'll call it SMC) includes a free and open-source (Drupal-based) web service that provides teachers and learners with an integrated set of social media that each course can use for its own purposes-integrated forum, blog, comment, wiki, chat, social bookmarking, RSS, microblogging, widgets , and video commenting are the first set of tools. The Classroom also includes curricular material: syllabi, lesson plans, resource repositories, screencasts and videos. The Collaboratory (or Colab), is what we call just the web service part of it. Educators are encouraged to use the Colab and SMB materials freely, and we host your Colab communities if you don't want to install your own. (See this for an explanation of who "we" are).

social media guidelines "118 policies in this database"

" The following document is posted by the University to guide SFU faculty members, employees or students who manage social media channels online in the name of the University. It may also aid those who have personal social media channels. It is a compilation of "best practices" from universities and social media pioneers. Blogs, social networks and Web sites such as Wikipedia, Facebook, Flickr, Second Life and YouTube are exciting channels to share knowledge, express creativity, and connect with others. The University supports your participation in these online communities. The following guidelines from respected online university, agency and industry sources will help you use these forums effectively, protect your personal and professional reputation, and help you to follow SFU branding and policies. "

The Future of Work - good-bye martini lunches, hello working poolside Posted by Erik Larson at 04:28 PM Will social networking and instant messages replace the standard business phone call, the client lunch and the handshake? The Acrobat.com team recently completed a survey with Directions Research, Inc. that points toward an evolution in office workplace culture, including the changing ways white-collar workers are interacting and coordinating their tasks, and how business will be conducted in the social media-rich environment of the 21st century. The survey identified four key categories of knowledge workers: Leaders - Young professionals who use a variety of emerging technologies both at work and in their personal lives Actives - Largely over-35 year old professionals who have adapted to emerging technologies to meet the changing demands of the workplace Followers - The less technically-inclined who rely on e-mail at the exclusion of other technologie Resistors - Generally older workers who are reluctant to adjust to shifts in the workplace and office technologies

Twitter: A Tool for Academia to Connect, Share, and Grow Relationships Twitter: A Tool for Academia to Connect, Share, and Grow Relationships John LeMasney Digital Media Convergence COMM 563 SP09 Introduction Twitter allows individuals to send out messages to followers as well as the public about any topic, without editing, complete with what a power user of the system named Andrew Korf calls "ambient intimacy" or "to follow or be somewhat intimate with people without needing to directly engage them" (Salas, 2009). It is a very direct way to broadcast, relatively easy to do (comparative even to blogs), and allows for an asynchronous audience and interaction (Siegel, 2007). It allows for the following of others in the thousands and the ability to be followed by thousands (Johnson-Elie, 2009). As a result, it has the potential for greatness as a mass communication tool, as well as a one-to-one communication, often simultaneously (Johnson-Elie, 2009). While it was first envisioned as a fun way to keep in touch with friends, its ability to meet much more serious needs is being quickly realized (Shropshire, 2009; Antlfinger, 2009). Given the right context, training, and support, it can transform the ways that organizations, businesses, and communities communicate (Robinson, 2009; Ferak, 2009; Antlfinger, 2009). I'll demonstrate in this paper that Twitter is a yet-undiscovered powerful communication tool for academic staff, faculty and students to connect, share, and grow relationships.

'Meta-reading': the generational differences in consuming news May 13th, 2009Posted by Judith Townend in Events, Online Journalism, Social media and blogging Turi Munthe, CEO and founder of the citizen journalism site, Demotix, shared an interesting thought with participants of the Voices Online Blogging Conference on Monday. The young Demotix interns consume news differently from the way he does. He elaborated to Journalism.co.uk after the panel. 'Meta-reading': "There is a generational split, but not in the way everyone imagines. It's much more recent than that," he said. People only ten years younger - he is in his 30s - consume news differently from the way he does, Munthe told Journalism.co.uk. The interns in the office ('who play a hugely important role: they're regional editors and they get properly stuck into what we do') read slightly differently, he said. "They are getting the Twitter feeds, and the blog posts, and the Facebook messaging and the free papers, and everything else, and are very happy with it. Much more happy with it than I am." "Essentially, they process information differently. It's a 'meta-reading'. It's not about individual brands. They are fully aware of all the back-stories of all the stories they're getting," he says. It's a 'degree of sophistication,' he said, 'which reads the interests behind the news as an integral part of the news'.

Some of us on the Friends of Live Earth team recently had the opportunity to sit down with Charles Porch from ning, who gave some general pointers on network building best practices. Porch has worked with thousands of the 1.1 million communities now using the ning social community platform. So here's your quick jujitsu: 1) The network should have a purpose. It shouldn't be just a fan club, instead it should try to achieve something, and if it's a nonprofit have a clear call-to-action.

The "Google generation" of today's students has grown up in a digital world. Most are completely au fait with the microblogging site Twitter; they organise their social lives through Facebook and MySpace; 75% of students have a profile on at least one social networking site. And they spend up to four hours a day online. Modern students are happy to share and participate but are prone to impatience - being used to quick answers - and are casual about evaluating information and attributing it, and also about legal and copyright issues. With almost weekly developments in technology and research added to increasingly web-savvy students' expectations, how are British universities keeping up? Pretty well, according to Sir David Melville, chair of Lifelong Learning UK and author of a new report into how students' use of new technologies will affect higher education.

How Many Chores Does It All Add May 5, 2009 · Comments milking cows In the morning, I open up Google Reader and start by checking out who's talking about me, my company, PodCamp, and a few other choice terms. I read a few blogs (around 700). I check on some other searches for clients that I've loaded into my reader. When I'm done, I check Facebook to see who's looking for a friend request (because they have a limit on friends, I have to be picky). I see who's sent me Facebook mail (normally junk inviting me to someone's dumb marketing webinar). I try to remember to check the birthdays.

Abstract A recent draft manuscript suggested that Facebook use might be related to lower academic achievement in college and graduate school (Karpinski, 2009). The report quickly became a media sensation and was picked up by hundreds of news outlets in a matter of days. However, the results were based on correlational data in a draft manuscript that had not been published, or even considered for publication. This paper attempts to replicate the results reported in the press release using three data sets: one with a large sample of undergraduate students from the University of Illinois at Chicago, another with a nationally representative cross sectional sample of American 14- to 22-year-olds, as well as a longitudinal panel of American youth aged 14-23. In none of the samples do we find a robust negative relationship between Facebook use and grades. Indeed, if anything, Facebook use is more common among individuals with higher grades. We also examined how changes in academic performance in the nationally representative sample related to Facebook use and found that Facebook users were no different from non-users.

Social Software Introduction When the web was originally introduced to the world it was seen as a means of dramatically improving the way in which people communicate and socialise. Tim Berners Lee, inventor of the worldwide web, saw it as a place where people could share information through a series of hyperlinked pages. "In 1989 one of the main objectives of the WWW was to be a space in which anyone could be creative, to which anyone could contribute." (Tim Berners Lee, 2005) Unfortunately, although the web became an excellent repository of information, it became a place where only technically adept users and organisations would author content. The arrival of new services (often referred to as 'Web 2.0') has helped to remove many of the barriers preventing users from participating. Thanks to this wave of new services we have seen a massive rise in the uptake of web authoring and collaboration. The term this new wave of social activity has been given varies i.e. Social Software, Social Media and Social Computing. The key word is 'Social'! Social software tools, such as blogs, wikis and bookmark sharing services, offer exciting new ways to communicate and collaborate online. Their potential is already being keenly explored in teaching and learning, but they also offer considerable possibilities for research and the business and community engagement (BCE) sectors within higher and further education, since their flexibility and ease of use are particularly well-suited to collaboration across different sectors. As a recent article explained, "The advent of social software has brought a new culture of sharing, and this time around, people are willing to give up some of their knowledge..." (Tebbutt, 2007). Furthermore, social software's increased emphasis on multimedia, as well as text-based content, means that universities can find new ways of harnessing and making their knowledge and research accessible, thus creating what has been described as "a new form of acade

Some general comments on the "Twitter Experiment" by Monica Rankin (UT Dallas) There has been a lot of interest in the "Twitter Experiment" video posted by Kim Smith chronicling my U.S. History class at U.T. Dallas and our use of twitter in the classroom. I have fielded a number of inquiries from educators across the United States and even overseas who are interested in finding ways to use social networking in an educational setting. This write-up is intended as an informal summary of my use of twitter in the classroom. I hope it will help to clarify my experience and I welcome additional questions and commentary, particularly suggestions for how to improve this type of classroom interaction. The class: I used twitter in the basic U.S. History II survey course at U.T. Dallas in the spring 2009 semester. This is a "core" course requirement in the state of Texas. It generally enrolls students from all majors across campus. At the beginning of the semester, there were 90 students enrolled in my class. The class met in a large auditorium-style classroom on Monday, Wednesday, and Friday from 11:30-12:20. I had one graduate student teaching assistant to help with grading and other administrative duties for the class.

Yesterday, I facilitated a session called Mapping Social Media to Strategy. Here's the description: The session will share an overview of why the sequence listen, learn, and adapt is critical to implementing a successful social media strategy. We'll take a look at how to use both qualitative and hard data points to refine and adapt your strategy as well as the role of continuous listening and learning through implementation of pilots. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Takeaways: 1. How to listen to improve the results of your social media strategy implementation 2. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. An introduction to analytic tools and individual/team reflection processes

answers to questions from Twitter on teen practices Before I headed to Atlanta to do fieldwork, I asked folks who follow me on Twitter (@zephoria) what questions I should ask teens. Many of the questions that I received were more general questions about teens, rather than questions for teens. Still, I'm going to take a stab at very briefly answering some of the questions that I received based on what I know and what I learned. I am not answering the larger questions that would require pages and pages and my apologies if my short answers are not sufficient but I wanted to at least respond. Thank you all who contributed questions and my apologies if I didn't answer yours. To all who asked questions about Twitter: average teens don't use Twitter. They may in the future, but they do not now. Those who do are early adopters and not representative of any mainstream teen practice. Because of Oprah and celebs, some teens are starting to hear about it, but they don't understand it and they aren't using it.