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Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

"As CIOs look for better value from their enterprise content management (ECM) solutions, they're finding more cost effective ways of operating from cloud based file storage vendors. Box, Google Drive, AWS and others provide the same capabilities offered by expensive ECM solutions. In this article, ECM refers to a solution that stores unstructured data, such as documents, images, and plain text. Traditional ECM solutions are no longer cost competitive and do not provide any additional value over the simple indexing, storage and retrieval capabilities. Shifting ECM management of infrastructure, maintenance and operations to cloud based file storage vendors seems unavoidable to stay cost competitive."

"Google on Tuesday extended the duration and scope of an aggressive program meant to lure customers to Google Apps from rival cloud-based office productivity products, primarily Microsoft Office 365. The subsidiary of Alphabet introduced in October the incentive, which allowed midsize businesses locked in contracts with other vendors to use Google Apps at no cost until those contracts expired. The offer officially ended April 14. But pleased with its success, Google decided to maintain the incentive until the end of 2016, while also making it easier for smaller companies to qualify, wrote Neil Delaney, sales director for Google Apps for Work, in a company blog."