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"When Google scored a $400 million to $600 million deal to supply cloud services to Apple last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft's Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. Starting today, Mar. 23, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction we've gotten," he said."

"Latest Synergy Research data shows Microsoft lapping at Cisco's heels in the overall collaboration market, and well ahead in the hosted/cloud segment. A couple of primary tussles characterize the collaboration decision today: Cisco vs. Microsoft, and cloud vs. premises. So it behooves us to ask, then: What impact might we expect Microsoft's big push into the cloud, a la Skype for Business and Office 365, to have on each of these critical enterprise decision points? Will Microsoft push ahead of Cisco as it makes cloud the center of its collaboration universe? And will its Skype for Business/Office 365/voice story make the cloud an easier choice for enterprise communications professionals trying to determine whether to ditch a premises installation? This is certainly one way to think about the latest collaboration market data from Synergy Research Group, released this week for first-quarter 2015. The Synergy research shows Microsoft trailing Cisco ever so slightly in the total collaboration market, but well ahead of its chief competitor in hosted/cloud collaboration, as displayed in the graphic below. "

"THE EVOLUTION OF NEW TECHNOLOGY New technologies go through predictable phases. The hype cycle is phase one. Cloud is well beyond that. Phase two: we build what we already have with the new technology. So, cloud-based file storage. Amazon has moved far beyond storage. They enable customers to build entire data centers in the cloud. That is their key strategic advantage. Phase three is where life gets interesting: we build what we could not build before. More on that in a moment. That's the build side. What about the use side? Today, customers are happy building data centers in the cloud. They are looking for AWS to add more capabilities so they can run their legacy apps and get rid of their internal data centers altogether i.e. cloud admin will be a fast growing occupation; sys admin won't. THE NEXT STEP The cloud has upended the enterprise storage market, but that isn't its competitive advantage. Local scale-out storage can be competitive with cloud because network bandwidth isn't cheap. What the cloud has that no enterprise-scale datacenter will ever have is the ability to spin up 10s of thousands CPUs - a virtual supercomputer - to run analytics against the data. CPUs are expensive - and they'll remain so as long as Intel can keep them that way. The ready access to massive CPU cycles means that cloud will always be better at deep analytics, especially ad-hoc queries, than enterprise scale datacenters. But more importantly, cloud-based machine learning, neural networks and artificial intelligence are the next major evolution in how we use data. And that's where Google has a huge lead over Amazon. Amazon's focus on building cloud-based datacenters makes them irresistable now, but the future of the cloud is with applications that can use thousands of cores to create value. Look at what Google - and Microsoft - has done with machine translation. Yes, you need many petabytes of storage for the corpus, but the real key is in the compute resources and algorit

"Research firm Gartner's annual report card on the public IaaS cloud computing market shows there is one clear leader - Amazon Web Services - and another clear challenger - Microsoft Azure. And then there is everyone else. "The market is dominated by only a few global providers - most notably Amazon Web Services, but increasingly also Microsoft Azure," Gartner researchers say, giving Google Cloud Platform an honorable mention. "Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.""

"One standout in the cloud business is the company's "Office 365" product suite. Nadella took the old Office suite, which charged users every couple of years for a licence, and moved it to the cloud, where users now pay a monthly fee instead. Microsoft hasn't given a revenue breakdown for Office 365, but in the latest quarter, Microsoft said that revenue grew 63% on a constant currency basis over the same time last year. It also now has 22.2 million subscribers, up from 20.6 million subscribers in the previous quarter. Bernstein analyst Mark Moerdler forecasts that the cloud version of Office 365 had annual sales trending to $6.5 billion in the most recent quarter. (Source: "Microsoft Office Shines in the Cloud, Azure Will Be Profitable, Says Bernstein," Barron's, April 8, 2016.) That's out of total commercial cloud revenue that Microsoft reported of $10.0 billion in annualized sales. (Source: Microsoft Corporation, op cit.) So Office 365 is growing like crazy, but that's not the only bright spot in Microsoft's cloud business. In the battle for cloud computing services, "Microsoft Azure" is second to Amazon.com, Inc.'s (NASDAQ:AMZN) "Amazon Web Services" (AWS). However, Microsoft is starting to gain. While Azure has about 10% of the market to AWS's 30%, Azure is becoming bigger and bigger and it's bound to erode Amazon's lead. In the latest quarter, Azure grew 120% on a constant currency basis, which is almost double AWS's growth. (Source: "How Microsoft's Azure Is Giving Stiff Competition to Amazon's AWS," Yahoo! Finance, April 8, 2016.) Again, Microsoft didn't break down revenue for Azure but according to Bernstein's Moerdler, Azure's annual sales run rate is about $1.8 billion. (Source: Barron's, op cit.)"

"But Microsoft is way ahead of Oracle when it comes to the IaaS segment with Microsoft Azure growing at triple-digit speeds for the last several quarters. Oracle's IaaS segment grew only 6% during the latest quarter, a growth rate that exemplifies its weak position in the strongly growing IaaS market. As Office 365 keeps marching onward and upward, Microsoft is gaining an even stronger foothold in the enterprise segment. Its IaaS offering is as good as any other company out there in the segment, something that is also validated by the strong growth numbers it has been reporting in the last two years. As Microsoft keeps expanding its business management software portfolio that includes CRM and ERP, the company will be in a unique position with strong cloud offerings in SaaS-PaaS-IaaS segments that will be unmatchable by its competition. Companies will naturally gravitate toward a single vendor that can take care of several workflows instead of going through the headache of handling multiple vendors and worrying about integrating all of them to work seamlessly. With Microsoft, that won't be a problem, and that's something Nadella is consciously crafting out of the company's many disparate products. But don't get me wrong. The need for multiple SaaS vendors will always be there. Different businesses have different needs, and there will be times when only a niche player would be able to adequately address those needs. But when you have a company that can take care of the majority of the workflows as well as workloads, like Microsoft can, you'd rather keep Microsoft to handle all the heavy lifting while throwing in a few more SaaS companies to address the entirety of your technology needs. There won't be a need to have Salesforce (NYSE:CRM) manage your customer relationships, Oracle handle your enterprise resource planning, Microsoft handle your office productivity suite and Amazon handle your infrastructure. All you need is a few clicks on your Microsoft

"When Google scored a $400 million to $600 million deal to supply cloud services to Apple Inc. last week, according to multiple reports, it was widely viewed as a coup for the search giant's cloud business. And why not? Apple, which has been relying mainly on Amazon Web Services as well as Microsoft Corp.'s Azure to run part of its iCloud and other services, is a marquee reference customer. It will get Google in the door of just about every big company-and, not incidentally, throw a little shade on its rivals. But the big win obscures a stark reality for Google's Cloud Platform: At just $500 million in revenues according to Morgan Stanley estimates, it trails far behind AWS's $7.9 billion reported revenues in 2015, and it's even a distant third behind Azure's $1.1 billion in estimated sales. This week, Google will attempt to show how it aims to scramble into cloud contention at its first global cloud users conference, NEXT, starting Wednesday in San Francisco. At the show, Google will trot out Diane Greene, the onetime co-founder and CEO of cloud pioneer VMware who now heads all of Google's cloud and enterprise applications businesses. This will be Greene's first significant public appearance since Google bought her company, Bebop, for $380 million last November. Customers and investors alike will be watching closely to see what strategy she lays out for the coming year and beyond. Searching for a cloud coup Google plans to introduce both a raft of new cloud features and updates as well as some significant new customers, according to various sources in the company. On the product front, there will be news about Google's container technologies, which allow applications to run more efficiently across cloud servers using the same operating system without interfering with each other, David Aronchick, senior product manager for Google's Container Engine, said Tuesday at a press briefing. "NEXT will be an opportunity to highlight all the traction

Hey David! The horses have left the barn. Unlike the last great platform transition, the move to the Cloud involves moving billion and billions of existing data bits and documents. Much of this content (data + documents) is valuable "in-process" information vital to the current operations of legacy business systems. The last time there was a platform shift it was from the Mainframe-workstation era to the PC client-server era. Digital information was in its infancy. Today the volumes of digital business information is enormous. Meaning, the horses have already left the barn. The lock-in is set. Volumes of document content is locked into Microsoft Office applications, and can only be "worked" by either Microsoft Office, or Office 365. No business is going to move their systems to the Cloud and leve these billions of "in-process" documents behind. Another aspect to consider is the productivity equation which says that collaboration = the integration of communications and content (data + documents). ALL THREE must be integrated!!! Meaning if Microsoft apps have billions of documents locked up, an enterprise cannot make a decision based on best communications or data integration. They must choose Microsoft's Cloud where all THREE aspects can be integrated. This is the hook that has made Office 365 the most successful Cloud mover ever (85 million subscribers with an annual run rate of $13.5 billion - and all this after only two years in the marketplace) Quote: "The majority of IT decision-makers believe that vendor lock-in prevents their companies from maximizing the business value of public cloud. IT leadership often chooses not to move applications to the public cloud because they believe investing in just one cloud provider will hinder flexibility. Several studies reinforce this conclusion, stating that the overwhelming market dominance of public cloud players, like AWS, is negative for the industry. Even when using core services, such as Amazon Elast

"Shortly after the start of the millennium, Microsoft stated a goal to be the go-to enterprise platform for the data center. Many in the industry scoffed at the idea that Microsoft could dominate in a market traditionally led by Unix. Today, there are few enterprises that don't have a significant investment in Microsoft servers and infrastructure. Five years ago Microsoft launched Office 365 and, right now, we're seeing a parallel in their move to lead the cloud office application sector. Office and the enterprise applications that support Office 365-Exchange, SharePoint and Skype for Business - have become ubiquitous in the market. In July this year, it was reported that Office 365 is used daily by over 70 million enterprise users. However, Microsoft hasn't achieved this success without challenges. In 2013, many industry pundits saw Google Apps for Enterprise as the heir apparent for cloud and productivity, but things have changed significantly in the last three years. Under Satya Nadella's leadership, Microsoft has rebranded to support its 'mobile-first, cloud- first' go-to-market. The move to support Office on the Apple and Google platforms has strengthened its position in the market. Following this success, their next ambition is to enable customers and partners to move to Office 365. Earlier this year, Microsoft launched a number of initiatives to help clients consume Office 365 licenses more effectively. One such program is geared towards securing the license base by motivating renewals and preventing-churn versus a completely new sale. Once a client activates and consumes the licenses on Office 365, they receive ongoing upgrades, renewals, and new features as part of an evergreen service. Employees experience the latest across all their devices. This compares favorably to the historical process of waiting every three to four years for the on-premises Enterprise Agreement to be signed and subsequent refresh of a laptop with a new office applica

Aug 4, 2016 at 18:30 GMT Everyone knows that Amazon is the current leader in the cloud infrastructure market by a huge margin. But it is not just about cloud infrastructure (IaaS), enterprises need SaaS, PaaS, and several others for a complete solution. Microsoft today highlighted that they are the only vendor recognized as a leader across Gartner's Magic Quadrants for IaaS, PaaS and SaaS solutions for enterprise cloud workloads. Microsoft is in a unique position with their extensive portfolio of cloud offerings designed for the needs of enterprises, including Software as a Service (SaaS) offerings like Office 365, CRM Online and Power BI and Azure Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). And Microsoft's cloud vision is a unified story that we're executing on with the same datacenter regions, compliance commitments, operational model, billing, support and more. The ability to deploy and use applications close to data with consistent identity and a shared ecosystem, means greater efficiency, less complexity, and cost savings. Take a look at the table on the top, Microsoft is a Leader in almost 18 different cloud solution categories while Amazon is a leader in only three of them and Google in none."

"Back in Microsoft's early days, Bill Gates and Paul Allen devised the mission statement that became the formula for their company's success: "A computer on every desk and in every home, running Microsoft software." Fast-forward a few decades and the playing field has changed. For starters, the notion that we can get by with just one computer at home and one at the office is downright quaint in 2016. Then there's that word software, which brings up images of shrink-wrapped retail packages and CD jewel boxes. Today, most modern development is aimed at creating apps that are lightweight and easily available for modern mobile platforms. And even traditional software is morphing into services, managed in the cloud and available from just about anywhere with Internet access. Microsoft Azure services are gradually replacing on-premises servers, and Office 365 subscriptions are eating into the market for perpetual Office licenses. Put it all together, and I suggest it's time for Satya Nadella's Microsoft to adopt a new mission statement: "A connected world, filled with intelligent devices running Microsoft services and apps." The company's latest financial results suggest that Microsoft is living up to that mission statement. The Intelligent Cloud segment, which combines traditional server products and cloud services like Microsoft Azure, is top dog in Redmond. In the first half of fiscal 2016, Microsoft's combined commercial cloud businesses grew 70 percent compared to the previous year, and that growth rate shows no signs of stopping. To get to that point, Microsoft had to get rid of the mindset that Windows was its most important product. And, indeed, that's happening already. Aaron Levie, CEO of Box and a Silicon Valley veteran, told me recently that he thinks Microsoft has mastered the art of "openness." The result is a series of moves that would have been unthinkable even five years ago, with a steady stream of apps for iOS and Android, including Office 365 rele

" Netflix worked with Google to create a software program called Spinnaker, which allows companies to easily use Google's cloud, as well as Amazon's and Microsoft's. Netflix made Spinnaker available as a free and open-source project in November so anyone else can use it or contribute to it, and ideally, help Netflix maintain it. And Spinnaker is the topic of the talk that will be given by Netflix engineer Andrew Glover. Spinnaker allows a company to use multiple clouds, like Amazon, Google, and Microsoft, at the same time.  While Netflix is currently only using Spinnaker with its cloud provider of choice, Amazon, Wired reports, the threat is not subtle. Netflix isn't stuck with Amazon. Nor is anyone else that uses the tool.  Google Diane Greene Google needs to showcase big enterprise customers and offer them ways to easily try its cloud if it hopes to be a major presence in cloud computing."

"Although Amazon Web Services Inc. (AWS) still maintains its lead in the public cloud space, Microsoft's Azure platform may be turning the tide in larger enterprises. A new survey lends credence to that perception. The survey comes vio Sumo Logic, examining "The New Normal: Cloud, DevOps, and SaaS Analytics Tools Reign in The Modern App Era." Sumo Logic, which describes itself as a "machine data analytics service," contracted UBM to survey 235 IT operations, application development, and information security professionals at companies with at least 500 employees, with about half of the respondents working at companies with 5,000 or more employees. At that high end of the enterprise spectrum, the survey found, Azure actually beats AWS. "In the early days of the cloud, Amazon Web Services (AWS) took the lead as the cloud computing vendor of choice," the survey report said. "But the survey revealed that as the cloud matures, organizations are becoming more comfortable with vendors other than AWS and are using multiple cloud vendors. In fact, while other reports show that AWS still has a lead in cloud market share, the top cloud vendor in this survey -- which included only organizations with at least 500 employees -- was Microsoft Azure. [Click on image for larger view.] IaaS and PaaS Vendors (source: Sumo Logic) "When asked which IaaS or PaaS vendors they were using (with multiple responses allowed), 66 percent of respondents cited Azure. Interestingly, more than half of the Azure users were from organizations with more than 10,000 employees, which suggests that Microsoft's cloud is particularly popular with large enterprises. AWS came in second with 55 percent of respondents, followed by Salesforce App Cloud (28 percent), IBM Cloud (23 percent), and Google Cloud (20 percent).""

"Microsoft's Office 365 is winning the hearts and minds of the workplace, overtaking Google Apps as the preferred productivity tool by an increasing number of business enterprises, a recent report says. According to the second annual Cloud Adoption Report conducted by cloud access security broker Bitglass-subtitled Episode II: Attack of the Clouds and bizarrely using Star Wars as a recurring theme-Office 365 has trebled its user adoption rate in the space of a year from 7.7% in 2014 to 25.2%. Over 34% of organizations with between 500 and 1,000 employees use the Microsoft tool, as opposed to 21.9% who work with Google Apps For Work, an indicator that the authors of the report say confirms that cloud applications are now a significant player. Following a survey of almost 120,000 global companies-both small and enterprise level-the report said that there had been a rise of 20% from last year in the number of businesses that employed a cloud application as their prime productivity tool. In 2014, 28% of respondents used the cloud with that figure increasing to 48% 12 months later. Granted, the sample size had also risen from 80,000 in the first survey, but the results bear out a perception that cloud-based solutions will become the norm."

The key to the Microsoft Empire has always been that of controlling the "interoperability layer". It's something Bill Gates learned in 1980, when he opted to forgo royalty payments from IBM for DOS, in order to control all rights to DOS. "Probably the smartest choice Bill Gates ever made came in 1980, when he decided not to hand over the copyright for Microsoft's first-ever operating system to IBM.  In 1980, IBM contracted a startup called Microsoft to deliver DOS, an operating system for its forthcoming IBM PC, on a tight deadline. The IBM PC came out in 1981, and soon became a smash hit, surpassing the leading Apple II. A horde of competitors rushed to build their own "IBM Compatible" clones that could run all of the same software and use all of the same hardware upgrades. But to build those IBM clones, they needed DOS. And if they wanted DOS, they needed to fork over cash to Microsoft. Microsoft kept the rights in lieu of royalties from IBM. DOS put Microsoft the very center of the PC revolution, even through the era of Windows, and even after IBM left the PC market, eventually selling off that business. 36 years later, it's been a long time since the IBM PC moment. And with the Apple iPhone and Google Android ruling the all-important mobile market, Microsoft missed its shot at the mobile operating system revolution.  That's why Microsoft, which keeps boasting about how much it loves selling cloud services and subscriptions, is suddenly investing so much in hardware like the HoloLens and the Surface. If no new IBM PC will come along like in 1981, Microsoft will just have to build it itself. "

"Microsoft's push to get customers to run their applications on the cloud is challenging channel partners who are comfortable selling the way they currently sell, according to Arnie Bellini, CEO of Connectwise. He says although partners may be reluctant to see their managed services lifestyle changed, it's time all Microsoft and Connectwise partners start considering a cloud services practice. Bellini pointed out that many ConnectWise and Microsoft solution providers are "reluctant" to embrace building a cloud services practice because "life is good" in managed services and predictable recurring revenue. But with the way Microsoft prices on-premise versus cloud Office offerings, no reasonable business person will opt for on-premise anymore, creating challenges for channel partners, Bellini told Channelnomics. "When it's under [a customer's] roof, MSPs are very comfortable because they know they can manage and monitor it and they become very sticky with their client as a result," he said. "But once that infrastructure moves from under the roof to the Microsoft cloud, they feel they will lose control. They feel they will not be able to bill for those services, and that's what Microsoft is asking them to do. They saying you've got to...resell Office 365 and bill your clients for it. The logistics of all of that are crushing to Microsoft partners.""

"The combination of familiar software and enterprise-class support is bringing early adopters disappointed by Google's lack of progress back to Microsoft."

"Microsoft Office 365: what is important for business to know about the "cloud-based" office? Cloud-based service Microsoft Office 365 has become more and more popular solution for managing document workflow in companies. Subsequently, the number of MS Office 365 subscribers is growing by tens percent every year. For instance in the third quarter of 2015 the cloud-based services Office 365, Azure and Dynamics CRM became the principal drivers of the profit markup of Microsoft. Office 365: what is going on at the market? Offline version of MS Office has actually not many competitors with the comparable functionality. LibreOffice, OpenOffice, CorelOffice etc. may be referred among them. But if you examine the cross-platform solutions for the offline document editing, MS Office has virtually no rivals with its volume of functionality and compatibility of the document formats. Costs of the full-fledged package MS Office 365 (including its cloud-based capacities) and the offline version of MS Office 2013/2016 for the home users are comparable. Therefore the progressive transition of the majority of users to MS Office 365 may be forecasted. Currently the primary market spreading the MS Office 365 services is the corporate sector. However soon, due to the flexible pricing policy of Microsoft, new home users will progressively give their preference to MS Office 365. Rise of popularity of the off-the-shelf Microsoft solutions in the corporate sector, especially in the midst of the small and mid-sized business, is also expected. Integration of MS Office 365 with SharePoint Online, Exchange Online, Skype, OneDrive, PowerBIand Lync Online allows the full-scaled employment of the MS stack for document management and solution of other company tasks (video conferences, corporate mail, team-work with documents, data monitoring and analyze etc.). "MS Office has virtually no rivals with its volume of functionality and compatibility of the document formats" "

"Google is looking to strategically tackle the enterprise cloud market by open sourcing some of its internal technologies, embracing a multiplatform design principle and setting what it thinks are reasonable expectations for what its customers should move into the public cloud. The company hopes to continue making strides in the crowded market, which Amazon dominates, by helping enterprises identify business processes that can rapidly transition to the cloud and deliver the fastest ROI. Download the March 2016 digital issue Inside: What you need to know about staffing up for IoT, how cloud and SDN set Veritas free & much more! READ NOW Now that companies can store all the data they want in the cloud for as little as $0.01 per GB per month, figuring out what to do with it all is a significant challenge, according to Greg DeMichillie, Google Cloud Platform's (GCP) director of product management, who spoke with CIO.com at the GCP user conference last week. "It's the needle in the haystack," DeMichillie says. "Companies are drowning in data that they know, or that they suspect, there's value in ... but they don't know how to get the value out of it.""

"Cloud-based platforms such as Google for Work and Microsoft Office 365 are far from ubiquitous in today's workplace, but they're seeing rapid adoption, and that trend is going to continue. In fact, more than half of the small-to-medium size businesses (SMBs) queried as part of a new survey from BetterCloud plan to run all of their IT services in the cloud within five years. State of the CIO 2015 More than 500 top IT leaders responded to our online survey to help us gauge the state of the READ NOW The corporate adoption rate of complete IT-in-the-cloud infrastructure will more than double during the next two years, according to the 1,500 IT professionals surveyed. Today only 12 percent of the respondents run all of their IT in the cloud, but that number will increase to 26 percent by 2017 and nearly 70 percent by 2025, according to BetterCloud, which sells IT administrative tools for both Google for Work and Microsoft Office 365."