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) Always come to class prepared: The students must bring their notebook, pen, pencil, eraser, dictionary, etc. Whatever they need to help them learn English. This includes a positive attitude. Merely coming to class prepared is not enough. My students must also be prepared. This means sitting quietly in their seats and in their groups before I enter the classroom. 2) Always keep the classroom clean: If I see any paper on the floor, I tell the students to pick it up. A dirty classroom should never be tolerated. I will not start the lesson until the classroom is clean. I want my students to not only respect their teachers and each other, but to respect the sanctity of the classroom and the school as well.3) Be polite and show respect: This doesn't only mean saying "Please" and "Thank you." It also means never throwing things across the classroom. Far too often I've seen students throw everything from pencils to books to their classmates. This also should never be tolerated. When someone needs a pencil or an eraser, a student must physically get up, walk over to the student in need, and hand it to him in a respectful manner. Students must also use the proper honorific when referring to their teacher. We must teach right speech AND right action.4) Pay attention and cooperate: This means teaching the students to listen to the teacher and listen to one another. Listening is the first step towards cooperating with each other in order to get the job done and do the job well. 5) Work hard and as a team: Team work is important in my classroom. I'm not looking for individual superstars. I want students who are team players. Everyone learns more that way. In working as a team, my students learn to plan their lessons carefully and to think before they act.6) Sacrifice your time and share your understanding: Now we're getting to the heart of the matter. If a student understands something then he/she has an obligation to help another who does not yet understand. The students must help and support each other. I love to see a student physically get up, walk over to another, and kindly explain what he has just learned to someone who is struggling. If one team does not succeed in reaching the class/lesson objectives, then the other teams are responsible for helping them until they do. This shows respect, cooperation, and responsibility, and if we can teach our students that, then we are beginning to succeed as educators.7) Be responsible for one another: Now we're deep into the heart of the matter. This is the crux of my classroom culture. Teaching my students to be responsible. Response-able. Or able to respond. Isn't this what compassionate people do in a compassionate society? Isn't this our main responsibility at educators--- to take on the responsibility of teaching others how to be responsible? What a thrill it truly is to see students taking responsibility for themselves AND others. If we can teach our students to naturally respond to others in need, then we are truly succeeding as educators.8) There are no free rides: I don't want slackers in my class. If I see a student not pulling his weight, I let him know. The team is relying on him. The team either succeeds or fails--- as a team. The class either succeeds or fails--- as a class. In my classes, you will not get away with doing nothing--- and that includes my co-teachers and myself! There are no free rides.

You fight with your employees: In some businesses, management and employees are constantly at odds. (An example was given of a unionized workforce where management-labor strife was common). This is also not the type of company that should encourage employees to communicate directly with customers via social media. Management skepticism: If management doesn't believe in social media, then employees who have been told for years that public communication needs to be filtered will be hesitant to try out a new medium which requires them to speak openly. In this scenario, management needs to encourage and reward participation to make social media work. If they don't, it will fail. Strategic Vacuum: Don't do social media just to do social media. If a company doesn't know what they're trying to accomplish, then there will be nothing to measure and no way to determine success. Just as with any other initiative a company takes on, there needs to be an objective...and that objective shouldn't be to distribute a press release.

only 2% of businesses are using Twitter as a marketing tool. Only 2% - can you believe that?

According to a 2007 Pew/Internet study,1 49 percent of Americans only occasionally use information and communication technology. Of the remaining 51 percent, only 8 percent are what Pew calls omnivores, “deep users of the participatory Web and mobile applications.”

Shaping user behavior is a “soft” problem that has more to do with psychological and social barriers to technology adoption. Academia has its own cultural mores, which often conflict with experimenting with new ways of doing things. Gardner Campbell put it nicely last year when he wrote, “For an academic to risk ‘failure’ is often synonymous with ‘looking stupid in front of someone’.”2 The safe option for most users is to avoid trying something as risky as new technology.

The first instinct is thus to graft technology onto preexisting modes of behavior.

Public narrative embraces a number of specialty literacies, including math literacy, research literacy, and even citizenship literacy, to name a few. Understanding the evolving nature of literacy is important because it enables us to understand the emerging nature of illiteracy as well. After all, regardless of the literacy under consideration, the illiterate get left out.

Modern literacy has always meant being able to both read and write narrative in the media forms of the day, whatever they may be. Just being able to read is not sufficient.

The act of creating original media forces students to lift the hood, so to speak, and see media's intricate workings that conspire to do one thing above all others: make the final media product appear smooth, effortless, and natural. "Writing media" compels reflection about reading media, which is crucial in an era in which professional media makers view young people largely in terms of market share.

New media demand new literacies. Because of inexpensive, easy-to-use, widely distributed new media tools, being literate now means being able to read and write a number of new media forms, including sound, graphics, and moving images in addition to text.

New media coalesce into a collage. Being literate also means being able to integrate emerging new media forms into a single narrative or "media collage," such as a Web page, blog, or digital story.

New media are largely participatory, social media. Digital literacy requires that students have command of the media collage within the context of a social Web, often referred to as Web 2.0. The social Web provides venues for individual and collaborative narrative construction and publication through blogs and such services as MySpace, Google Docs, and YouTube. As student participation goes public, the pressure to produce high-quality work increases.

FIVE:  Developing Audiences for Student Work

If student work that incorporates, modifies, and re-presents existingmedia content meets the transformativeness standard, it can be distributed to wideaudiences under the doctrine of fair use.