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Jason Ryan

The Definition of Advertising Has Never Been More Unclear | Adweek - 1 views

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    useful discussion in comments
Maddy Wood

Report - 0 views

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    Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave.  Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here. 
Jason Ryan

Seven Steps To A Needs-Based Marketing Strategy | Forrester Blogs - 1 views

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    Customer First 101
Digbybn -

Google Adds TV Listings, But The Results Aren't Ready For Prime Time - 0 views

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    Google adds television series information to its knowledge graph. Looks like it needs a lot of work, but it's interesting to see how they're expanding their right hand panel in the SERPs. Also a very interesting point that they aren't showing where you can buy/watch the shows at the moment. This will be influenced by the piracy debate going on, but also seems like something that they could possibly monetise to me.
Digbybn -

Mega-SERP: A Visual Guide to Google - Moz - 1 views

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    Interesting visual representation of all (26) the different Google listings that can appear in SERPs now. A nice piece of content to show just how far we are from only showing keyword optimised and well linked pages
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