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Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
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  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Antony Mayfield

CBS Credits Web for Grammy Ratings Spike - Peter Kafka - Media - AllThingsD - 0 views

allthingsd.com/...he-grammys-cbs-credits-the-web

thegrammys ratings socialmedia 2screentv 2screen

shared by Antony Mayfield on 16 Feb 12 - No Cached
  • Why the spike? A good chunk of it, I assume, has to do with the death of Whitney Houston the day before, and viewers who wanted to see how the biggest stars in music responded to the loss of a peer.
  • Big, live TV events are big events on Twitter and Facebook, which generate lots of online chatter and drive more eyeballs back to the TV screen, where they inspire even more chatter. Cue virtuous cycle.
  • . It says it attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. It says it attracted a peak of 165,000 concurrent viewers to a livestream of pre-Grammys red carpet coverage Sunday afternoon.
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  • worked
  • hard, along with Twitter, to get music stars at last night’s show to talk up the event to their own social networks.
  • “You’ve got to look at the ratings and say that there’s got to be a correlation,” says Marc DeBevoise, who heads up entertainment for CBS Interactive. “We wouldn’t be doing it if we didn’t think it was there.”
Patrick Sansom

RSA - Re-Imagining Work: Shifts in the digital revolution - 1 views

www.thersa.org/...david-coplin

strategy digital business collaborative flexible

shared by Patrick Sansom on 19 Nov 13 - No Cached
  • Patrick Sansom on 19 Nov 13
     
    Speaking at a free public event organised by the RSA, Dave Coplin, Chief Envisioning Officer at Microsoft, imagines what might be possible if more organisations embraced the full, empowering potential of technology and encouraged a truly open, collaborative and flexible working culture.
Maddy Wood

http://newslettersfreshbusinessthinkingmail.com/rp//5067/process.clsp?EmailId=100001155... - 0 views

newslettersfreshbusinessthinkingmail.com/...process.clsp

digital_literacy digital_budgets

shared by Maddy Wood on 30 Aug 13 - No Cached
  • Highest rise in marketing spend in six years
  •   The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years.
  • "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion’s share of the increases - a trend that is only set to continue. Digital no longer represents a tick–the–box exercise for companies; it is clearly an essential revenue driver and fertiliser for the green shoots of economic recovery.”
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  • Although this is positive and welcoming news, marketers need to have a good level of digital marketing knowledge and the IAB (Internet Advertising Bureau) says that; “Even digitally adept marketers are staggered by the amount of information available to them through digital media.”
  • It’s widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it’s imperative that businesses keep up with the latest developments. Ray Clark from www.digitalmarketingshow.co.uk explains how his event plans to address the huge gap in digital knowledge; “ There is no doubt that ‘digital’ is the way forward for businesses of all sizes and there is certainly an appetite for information, ideas and advice from UK marketing professionals. The issue until now has been that existing events tend to be very technology orientated and are aimed at marketers who already have a level of expertise.”
  • Maddy Wood on 30 Aug 13
     
    The latest IPA Bellwether survey published last week shows a sharp upward revision in marketing budgets in Q2 2013. The rise is the highest in almost six years. , "These are very positive and welcome figures indeed. It is no surprise to see internet spend comprising the lion's share of the increases - a trend that is only set to continue.  It's widely accepted that there is a lack of digital understanding and in a sector that is moving so quickly it's imperative that businesses keep up with the latest developments.
Antony Mayfield

The Future Of Business Is Digital | Forrester Blogs - 1 views

blogs.forrester.com/..._future_of_business_is_digital

forrester digital_business digital_transformation

shared by Antony Mayfield on 25 Mar 14 - No Cached
  • Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.
  • While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).
  • Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want. 
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