Project Brief
We argue that mass customization strategies generate more sustainable products at lower cost and increased value. This claim is founded on research conducted on the product life-cycles of mass customized products vs. mass produced products.
One key finding of the initial research reveals that the most significant source of potential energy savings comes from the customer experience processes – product acquisition, product use, and consumer decision-making. This research shows that mass customization practices often out-perform mass production practices and lead to dramatic energy and material savings, which was revealed in our case study of men's dress shirts.
Experimentation Is The New Planning | Fast Company | Business + Innovation - 1 views
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Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
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Management theorist Henry Mintzberg makes a distinction between deliberate and emergent strategy. Deliberate strategy relies on senior leaders to set goals and develop plans and strategies to achieve them. Emergent strategy is a strategy that emerges from all over the company, over time, as the environment changes and the organization shifts and adapts to apply its strengths to a changing reality.
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Emergent strategy is an organic approach to growth that lets companies learn and continually develop new strategies over time based on an ongoing culture of hypothesis and experimentation.
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