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Digbybn -

Google Adds TV Listings, But The Results Aren't Ready For Prime Time - 0 views

searchengineland.com/google-adds-tv-listings-173882

google listings results tv

shared by Digbybn - on 09 Oct 13 - No Cached
  • Digbybn - on 09 Oct 13
     
    Google adds television series information to its knowledge graph. Looks like it needs a lot of work, but it's interesting to see how they're expanding their right hand panel in the SERPs. Also a very interesting point that they aren't showing where you can buy/watch the shows at the moment. This will be influenced by the piracy debate going on, but also seems like something that they could possibly monetise to me.
bethgranter

They Built It, but Employees Aren't Coming - 0 views

sloanreview.mit.edu/...-it-but-employees-arent-coming

employees internal systems comms communications platform technology social tools trendsbriefing social business

shared by bethgranter on 24 Oct 12 - No Cached
  • Are companies that have made headway in introducing a social collaboration platform into their enterprise having success getting employees to participate?
  • According to one recent study not really.
  • munications was also so highly ranked indicates that this function may be carvi
  • ...5 more annotations...
  • ay be carvin
  • Another noteworthy result: when asked what function in the company “owns” social, the highest response was IT (cited by 74.5%) and the second was “Corporate Communications (not marketing),” cited by 38.2%. While the fact that IT was listed first is not at all surprising, the fact that Corporate Communications was also so highly ranked indicates that this function may be carvin
  • a role as a
  • leader in social, and where it is seen as playing an important role.
  • Answering this important question — how to provide enough value to get employees to engage and participate — is going to be vital for firms as they try to move their social initiatives from experimental phases to a place where real strategic value is created.
Antony Mayfield

Recent Blog Posts > How ideals empower brands to grow - 0 views

www.millwardbrown.com/...ls-empower-brands-to-grow.aspx

values strategy business ideals

shared by Antony Mayfield on 17 Jan 12 - No Cached
  • Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
  • Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
  • Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
Antony Mayfield

P&G CEO To Lay Off 1,600 After Discovering It's Free To Advertise On Facebook - 0 views

www.businessinsider.com/-on-facebook-and-google-2012-1

facebook advertising P&G marketing investment

shared by Antony Mayfield on 01 Feb 12 - No Cached
  • he would have to "moderate" his ad budget because Facebook and Google can be "more efficient" than the traditional media that usually eats the lion's share of P&G's ad budget.This is coming from the man who increased P&G's adspend by a staggering 24 percent over the two years through October 2011, even though sales rose only 6 percent in the same period.
  • Note that P&G's revenues were up 4 percent to $22 billion in the quarter but the company's costs for sales, general and administrative work were flat.
  • n the call, McDonald and his crew were asked about ad costs three different times. McDonald eventually said: As we've said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent. Actually, I believe that over time, we will see the increase in the cost of advertising moderate. There are just so many different media available today and we're quickly moving more and more of our businesses into digital. And in that space, there are lots of different avenues available. In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions and there are many other examples I can cite from all over the world. So while there may be pressure on advertising, particularly in the United States, for example, during the year of a presidential election, there are mitigating factors like the plethora of media available.
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  • P&G's Old Spice campaign is a textbook example of what the entire company should be doing. The problem is that the entire company isn't doing it. Check out Mr. Clean's Twitter stream, for instance. Oh, right—he doesn't have one.
Maddy Wood

Optimizing Social Media Across the Customer Lifecycle | ClickZ - 0 views

www.clickz.com/...-across-the-customer-lifecycle

social media customer lifecycle earned_media

shared by Maddy Wood on 19 Jul 12 - No Cached
  • Optimizing Social Media Across the Customer Lifecycle
  • "Executives who said their companies had established an extensive social media presence reported a return on investment that was more than four times that of companies with little or no social network engagement activity."
  • Do the homework and continue to study how your brand can continuously and holistically optimize content and social media participation to attract, engage, and inspire your customers. The result? More sales and longer, more meaningful customer relationships.
Maddy Wood

6 Senior-Level Steps To Digital Marketing Success - 1 views

www.cmo.com/..._6_senior_level_steps.html

CMO_responsibility digital_leadership

shared by Maddy Wood on 21 Aug 13 - No Cached
  • Commit personally: Senior executives need to understand what they want from digital and social. Fortunately, the highest-level goals are generally quite clear. Companies have unprecedented opportunities to build steadily strengthening connections to customers, prospects, and partners. As a result, they can achieve higher margins, lower acquisition costs, and lower customer churn, thereby raising customer lifetime value. Clearly laying out these expectations is a great way to start.
  • 6 Senior-Level Steps To Digital Marketing Success
  • Understand customers.
  • ...9 more annotations...
  • Map the pieces: This is perhaps the most challenging step. The overarching goal is to create an “ecosystem,” or community, of some sort–in short, a company’s own network that includes customers, prospects, and partners. This enables increased engagement with existing members, while promoting growth by adding new members. A place to start is understanding where the company stands across three distinct digital approaches–search engine marketing based on static Web sites and perhaps email marketing systems; permission-based inbound marketing based on attracting opt-in members and then building engagement through customer relationship management systems and content nurture streams; and social marketing and social sales based on understanding and leveraging social networks. One key question to ask is, “What should be at the center?”
  • the CRM system may take the central position rather than the Web site.
  • the real benefits come from achieving local leverage by encouraging a wide range of employees and partners to develop their own social presence, as well.
  • executives need to understand and articulate how the structure reflects the approach to growing customer lifetime value.
  • Assemble the components: Once the pieces are mapped based on the shape of the customer opportunities, the next challenge is to assemble a specific set of components with an eye toward flexibility and cost effectiveness. Given the remarkably rapid rate of innovation, leaders need to avoid being locked into expensive commitments that won’t be easy to continue to change. A series of principles can really help here.
  • build, test, and monitor prototypes until they work perfectly. Investing extra time and effort at this stage can make the step of expanding the system much quicker and less expensive, as well as making broad implementation much smoother.
  • Engage the organization around content, and marshal the resources to make it successful. Once a system is developed, it has to be used to full effect to capture the available benefits. And in today’s world, that requires a large, steady stream of content. Types of content include articles, blogs, white papers, contests, games, webinars, videos, posts to discussion groups, tweets, and infographics (to name a few). Increasingly, content generation is evolving into a companywide responsibility, rather than simply a marketing responsibility. Senior executives need to embrace and then encourage this. Although this is a relatively undeveloped area, management processes that reward the generation and dissemination of great content will undoubtedly lead to great value. And social management platforms that enable rapid and easy sharing of existing content, along with monitoring for compliance purposes, are already enjoying rapid growth.
  • Constantly measure and monitor in order to learn and improve:
  • margins should improve, acquisition costs should drop, and churn rates should decline
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