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Maddy Wood

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached
  • B2B Tech Marketers Ahead Of The Content Marketing Curve
  • For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
  • So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
  • ...1 more annotation...
  • "You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
  • Maddy Wood on 05 Dec 12
     
    For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx
Digbybn -

Twitter / mattslaymaker: Nice touch at #TEDC13. Stickers ... - 0 views

twitter.com/...394787770054746112

shared by Digbybn - on 29 Oct 13 - No Cached
  • Digbybn - on 29 Oct 13
     
    Thought this was a really nice touch to a conference lanyard
bethgranter

Conversational Leadership - 0 views

www.theworldcafe.com/leadership.html

conversational leadership trendsbriefing worldcafe meeting discuss group conference structure social business strategy business

shared by bethgranter on 28 Nov 12 - No Cached
  • Conversational leadership takes root when leaders see their organiza- tions as dynamic webs of conversation and consider conversation as a core process for effecting positive systemic change. Taking a strategic approach to this core process can not only grow intellectual and social capital, but also provide a collaborative advantage in our increasingly networked world.
Patrick Sansom

UX Strategy presentation - 1 views

www.slideshare.net/UXSTRAT

strategy ux customer business presentations

shared by Patrick Sansom on 17 Jan 14 - No Cached
  • Patrick Sansom on 17 Jan 14
     
    Various presentations on UX Strategy from the UXStrat Conference
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