Strategic Consultancies Invade Marketing Agency Space - Forbes - 0 views
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Strategic Consultancies Invade Marketing Agency Space
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The traditional lines of demarcation between advertising agencies, public relations firms and now strategic consultancies have been blurring for some time. In many ways, these developments follow the ongoing transformation of the CMO role from one of the grand orchestrator of the organizations' communications efforts to a more fundamental role as a strategic driver of growth and enterprise value. Many of the traditional agency and PR services have not fully made the adjustments necessary to play in this new strategic arena.