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The Definition of Advertising Has Never Been More Unclear | Adweek - 1 views

www.adweek.com/...never-been-more-unclear-152434 advertising strategy earned media marketing business
shared by Jason Ryan on 22 Oct 13 - No Cached
  • Jason Ryan on 22 Oct 13
     
    useful discussion in comments
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Report - 0 views

www.pearlfinders.com/...report.aspx nationaltrust
shared by Maddy Wood on 23 Oct 13 - No Cached
  • Maddy Wood on 23 Oct 13
     
    Pearlfinders spoke to Head of Digital Howard Scott, who noted another key contact as Head of Digital Content Emily Heaver, although she's currently on maternity leave.  Howard said social media investment at the National Trust is "increasing significantly", and it's currently very active across Facebook, Twitter, Pinterest, Instagram, YouTube, Flickr and Vine. Howard told there's around a 60:40 split between agencies and in-house resource here. 
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Seven Steps To A Needs-Based Marketing Strategy | Forrester Blogs - 1 views

blogs.forrester.com/...needs_based_marketing_strategy strategy CX UX Forrester digital earned media
shared by Jason Ryan on 16 Oct 13 - No Cached
  • Jason Ryan on 16 Oct 13
     
    Customer First 101
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Google Adds TV Listings, But The Results Aren't Ready For Prime Time - 0 views

searchengineland.com/google-adds-tv-listings-173882 google listings results tv
shared by Digbybn - on 09 Oct 13 - No Cached
  • Digbybn - on 09 Oct 13
     
    Google adds television series information to its knowledge graph. Looks like it needs a lot of work, but it's interesting to see how they're expanding their right hand panel in the SERPs. Also a very interesting point that they aren't showing where you can buy/watch the shows at the moment. This will be influenced by the piracy debate going on, but also seems like something that they could possibly monetise to me.
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Mega-SERP: A Visual Guide to Google - Moz - 1 views

moz.com/...-serp-a-visual-guide-to-google google SERP moz
shared by Digbybn - on 10 Oct 13 - No Cached
  • Digbybn - on 10 Oct 13
     
    Interesting visual representation of all (26) the different Google listings that can appear in SERPs now. A nice piece of content to show just how far we are from only showing keyword optimised and well linked pages
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