Group items tagged B2B - Brilliant Noise

B2B Tech Marketers Ahead Of The Content Marketing Curve | CMO.com - 0 views

www.cmo.com/...-ahead-content-marketing-curve

content content strategy earned media social media b2b

shared by Maddy Wood on 05 Dec 12 - No Cached

B2B Tech Marketers Ahead Of The Content Marketing Curve
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For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events.
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So marketers have to provide a "curriculum" of materials that educate prospective buyers throughout the purchasing pro
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"You really have to cut through the clutter," and social media has raised the expectation that content will be focused on customers' interests.
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Maddy Wood on 05 Dec 12

For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx

<div class="cArrow"> </div><div class="cContentInner">For B2B technology marketers, original content is becoming a more critical tool to create continuous conversations with customers as they balance a complex mix of formats delivered both digitally and through live events. CMI's 2013 benchmark report found that, overall, B2B marketers are spending 33 percent of their budgets on content marketing, and more than half (54 percent) plan to increase their spending the next year. Social media is the most popular tactic, employed by 87 percent of respondents, followed by articles on company Web sites, e-newsletters, blogs, and case studies. But use of most tactics, especially research reports, video, mobile content, and virtual conferences, are rising. Read more: <a href="http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx" rel="nofollow" target="_blank">http://www.cmo.com/budgeting/b2b-tech-marketers-ahead-content-marketing-curve?cmpid=TT170#ixzz2EBo4Qofx</a> </div>

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The Digital Evolution in B2B Marketing | Think with Google - 0 views

www.thinkwithgoogle.com/...tal-evolution-in-b2b-marketing

b2b decision_journey

shared by Maddy Wood on 05 Dec 12 - No Cached

57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.
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Digital Integration: You can't process your way out of a structural problem. Your silos are holding you back. Process changes won't fix it.
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Maddy Wood on 05 Dec 12

57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.

<div class="cArrow"> </div><div class="cContentInner">57% - that's how far the average B2B buyer is through the purchase decision before engaging a supplier sales rep.</div>

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