Forecast for 2012: Google engineer predicts hi-tech boost to UK high street | Media | g... - 0 views
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Recent reports suggest that for every £1 spent online, the internet influences £3 spent in stores. Google and others are working to bring all the tools that made finding great products online easy and rewarding to the real world.
Twitter's Influence in the Future of Television{0} - 1 views
Google Adds TV Listings, But The Results Aren't Ready For Prime Time - 0 views
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Google adds television series information to its knowledge graph. Looks like it needs a lot of work, but it's interesting to see how they're expanding their right hand panel in the SERPs. Also a very interesting point that they aren't showing where you can buy/watch the shows at the moment. This will be influenced by the piracy debate going on, but also seems like something that they could possibly monetise to me.
The Year Ahead For...Social media - Brand Republic News - 1 views
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The Year Ahead For...Social media
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Social media is antifragile. It is thriving in a world of increasing technological development, complexity and uncertainty.
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In 2013, social media will
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In 2013, social media will go beyond the peak of inflated expectations (pre-Facebook and Groupon initial public offerings) and the trough of disillusionment (cf. Facebook at $17 a share) and move rapidly towards the plateau of productivity. This makes it an exciting place to invest budgets, gain traction with consumers and achieve both business and marketing objectives.
Recent Blog Posts > How ideals empower brands to grow - 0 views
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Jim refers to ideals as the 400 percent advantage. Why? Because the brands identified as The Stengel 50 by Millward Brown Optimor have outperformed the S&P 500 by a factor of four over the past decade. Representing a wide variety of product and service categories they are united by one common factor; they operate in harmony with their ideals.
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Ideals provide the “North Star,” the compass bearing by which these companies steer through good times and bad. Particularly noticeable from the chart comparing the Stengel 50 and the S&P 500’s performance over time is the rapid recovery of the Stengel 50 from the recession in 2008. These companies are not hindered by their ideals in tough times, they are helped by them.
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Ideals probably have their strongest influence through the people who work on a brand, but can also have a positive effect with customers and consumers, not least in how their communications are received. In Grow, Jim reports work conducted by Millward Brown’s neuroscience practice, showing that people find the Stengel 50 brands to be more empathetic, more ideals-based and more memorable in what they stand for than their competitors. The end result, people are more likely to want to share the advertising with others.
Marketing & Sales | Latest thinking | Winning the consumer decision journey | The consu... - 1 views
How to Sell Online to Uncertainty Avoidant Cultures | Psychology Today - 0 views
How to Sell Online to Indulgent vs Restrained Cultures | Psychology Today - 0 views
Culturability: The Next Big Thing in Web Design | Psychology Today - 0 views
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Culturability: The Next Big Thing in Web Design
Distillry - 0 views
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