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App prices - a few pennies more wouldn't hurt Annette Ehrhardt, 03 December 2012, 8:30am Be the first to comment   With the app market continuing to boom heading into 2013 it's high time to focus on the users, writes Annette Ehrhardt, senior director, Simon-Kucher & Partners.

This works because as much as we might try to mask our inner intentions and emotions, the language centers in our brain broadcast our inner secrets in subtle ways. Like a poker player’s ‘tell,’ the character and frequency of the words we use reveal a lot about our inner psychological states. Liars tend to avoid talking about themselves in the first person. Depressed and suicidal people speak a lot more about their bodies and health than happy people. By assembling a team of the world’s fanciest psychologists, linguists, programmers, and bartenders, we have put together behavioral models that allow our system to detect lies, narcissism, depression, and senility ten times better than any jackass in a suit can on CNN.

Offer excellent customer service  As the online channel matures, and growth slows, customer service (and customer experience) will be the key differentiator. It can also trump price in some circumstances.  For some purchases, price online will be the deciding factor once customers decide to buy a certain product, but they will also appreciate great service and the personal touch. 

Why the spike? A good chunk of it, I assume, has to do with the death of Whitney Houston the day before, and viewers who wanted to see how the biggest stars in music responded to the loss of a peer.

Big, live TV events are big events on Twitter and Facebook, which generate lots of online chatter and drive more eyeballs back to the TV screen, where they inspire even more chatter. Cue virtuous cycle.

. It says it attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. It says it attracted a peak of 165,000 concurrent viewers to a livestream of pre-Grammys red carpet coverage Sunday afternoon.

Once upon a time, the hush-hush plans and special-access security clearance would have been about some cutting-edge sneaker technology: the discovery of a new kind of foam-blown polyurethane, say, or some other breakthrough in cushioning science. But the employees in this lab aren't making shoes or clothes. They're quietly engineering a revolution in marketing.

Nike Digital Sport, a new division the company launched in 2010.

On one level, it aims to develop devices and technologies that allow users to track their personal statistics in any sport in which they participate. Its best-known product is the Nike+ running sensor, the blockbuster performance-tracking tool developed with Apple (AAPL). Some 5 million runners now log on to Nike (NKE) to check their performance. Last month Digital Sport released its first major follow-up product, a wristband that tracks energy output called the FuelBand.

Your company is likely to face an extinction event in the next 10 years. And while you may see it coming, you may not have enough time to save your company.

While 74% of business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy (see figure). These are just some of the findings from our latest research (Forrester clients click here).

Dynamic Ecosystems Of Value Consumers are already adapting digital tools to their lives, both for personal use and for business use. These tools — apps for smartphones and tablets — allow device owners to create a collection of tools that satisfy a need or want.