Skip to main content

Home/ Brilliant Noise/ Group items tagged distribution

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Jason Ryan

Experimentation Is The New Planning | Fast Company | Business + Innovation - 1 views

www.fastcompany.com/...experimentation-new-planning

strategy digital marketing business innovation

shared by Jason Ryan on 17 Sep 12 - No Cached
  • Let’s be honest: You have no idea what’s going to happen to your industry. That’s why you build your organization into an engine of possibility.
  • Management theorist Henry Mintzberg makes a distinction between deliberate and emergent strategy. Deliberate strategy relies on senior leaders to set goals and develop plans and strategies to achieve them. Emergent strategy is a strategy that emerges from all over the company, over time, as the environment changes and the organization shifts and adapts to apply its strengths to a changing reality.
  • Emergent strategy is an organic approach to growth that lets companies learn and continually develop new strategies over time based on an ongoing culture of hypothesis and experimentation.
  • ...8 more annotations...
  • Diversity breeds creativity--ecosystems are richest where habitats and species overlap. With more connections and diversity comes more creativity: diverse communities are more interesting, more provocative, and more stimulating.
  • In 2005, Google set a formula for distributing its engineering efforts: 70-20-10. Seventy percent of Google’s resources are devoted to improving search and advertising, Google’s primary source of revenue and profits. Twenty percent is allotted as free time for people to pursue projects of their own choosing. And ten percent is invested in scaling up the most promising ideas that emerge from the 20% time, the wild cards that could develop into whole new lines of business.
  • Jack Welch, GE: “Size either liberates or paralyzes. We tried every day to remember that the benefit of size was that it allowed us to take more swings.”
  • Eric Schmidt, Google: “Our goal is to have more at-bats per unit of time and effort than anyone else in the world.”
  • Jeff Bezos, Amazon: “You need to set up and organize so that you can do as many experiments per unit of time as possible.”
  • The more things you try, the better your chances of discovering something valuable.
  • For emergent strategy to be successful, there must be enough autonomy, freedom, and slack in the system for people and resources to connect in a peer-to-peer way, like they do in Silicon Valle
  • Employees at Mailchimp, an email marketing company with about 100 employees, decide on new features and services in a similar way. If someone has an idea, they attempt to recruit another person to help them work on a prototype or to help convince others. At Mailchimp, people get excited by good ideas, and they are trusted, so they have the autonomy to follow their instincts. To be recruited, a person must consider it more interesting or useful than the things they are already working on. Like the ants, recruitment turns to escalating commitment over time as more people are recruited to the project. When enough people are recruited, a team is formed and commits to seeing the project through to completion. In this way, ideas compete for resources and the best ideas end up bearing fruit.
Antony Mayfield

What is the Potential Audience Size for a Hashtag Community? « OUseful.Info, ... - 0 views

blog.ouseful.info/...e-size-for-a-hashtag-community

hashtags attention twitter analytics metrics

shared by Antony Mayfield on 09 Feb 12 - No Cached
  • What’s the potential audience size around a Twitter hashtag?
  • in the early days of webs stats, reported figures tended to centre around the notion of hits, the number of calls made to a server via website activity.
  • Widespread social media monitoring/tracking is largely still in the realm of “hits” measurement. Personal dashboards for services such as Twitter typically display direct measures provided by the Twitter API, or measures trivially/directly identified from Twitter API or archived data – number of followers, numbers of friends, distribution of updates over time, number of mentions, and so on.
Antony Mayfield

How Medium is building a new kind of company with no managers - 0 views

firstround.com/...nd-of-company-with-no-managers

medium platforms management

shared by Antony Mayfield on 13 Sep 13 - No Cached
  • This emphasis on organic growth has a side benefit of distributing authority. In Holacratic systems, individuals operate without managers because many of them have decision-making power in a particular area.
  • Decision-making is further aided and hastened by airing ‘tensions’ in meetings. Stirman defines this use of tension broadly, calling it “any difference between what is and what could be.” In this sense, tensions can be negative (e.g. I don’t have time for that project, my chair isn’t ergonomic, etc.) or positive (e.g. I have a vision for a feature we should create).
  • “Once you identify what a tension is, you can feel it in your shoulders, in your ears. You know you’re worried about something. Now, when I identify a tension, I jot it down. If I can’t resolve it by myself, I bring it to my circle’s next tactical meeting. With these meetings, you’re always making things a little bit better.”
  • ...1 more annotation...
  • To supplement this tactic on the positive end, the company also introduced a ‘High Five Machine’ – a dashboard where anyone can write in and praise a co-worker, streaming throughout the office. It’s an invention borne out of Holacracy, spun out of the unique needs this kind of system creates.
Antony Mayfield

2013: The Year 'the Stream' Crested - Alexis C. Madrigal - The Atlantic - 0 views

www.theatlantic.com/...282202

Stream bnstories streams stock_and_flow attention media to_blog

shared by Antony Mayfield on 16 Dec 13 - No Cached
  • There are great reasons for why The Stream triumphed. In a world of infinite variety, it's difficult to categorize or even find, especially before a thing has been linked. So time, newness, began to stand in for many other things. And now the Internet's media landscape is like a never-ending store, where everything is free. No matter how hard you sprint for the horizon, it keeps receding. There is always something more.  Nowness also transmits this sense of presence, of other people, that you get in a city when you go to a highway overpass and look down at all the cars at any time of the day or night. Things are happening. I am not alone. Look at all this. 
  • Schonfeld cited Betaworks CEO John Borthwick's thinkpiece, "Distribution Now," which he wrote in April of 2009, just as all this was really getting going. Borthwick concludes his post on the rise of The Stream with two quotes from musician Brian Eno. The old (and better) one begins like this: "In a blinding flash of inspiration, the other day I realized that 'interactive' anything is the wrong word. Interactive makes you imagine people sitting with their hands on controls, some kind of gamelike thing. The right word is 'unfinished.' Think of cultural products, or art works, or the people who use them even, as being unfinished. Permanently unfinished. "
  • I am not joking when I say: it is easier to read Ulysses than it is to read the Internet. Because at least Ulysses has an end, an edge. Ulysses can be finished. The Internet is never finished. 
  • ...6 more annotations...
  • Take Netflix's decision to release ALL of House of Cards at once. People were flabbergasted! How could they sacrifice the nowness?!  But they did and people loved it. In contrast to live "appointment viewing," of a weekly show, House of Cards felt different, substantial. It was a weighty object that could be watched however you wanted to. 
  • Or take Snapchat and the Snowden-NSA revelations. They highlight a pernicious aspect of this metaphor: while the stream flows quickly past you, it flows into the vast, searchable reservoirs of companies and intelligence agencies. This stream is archived and data mined! On the Internet stream, you cannot keep up with the stream, but the stream can keep up with you. The NSA took advantage of this. 
  • On the tiniest level, many people (myself included) have been launching little e-mail newsletters. I've been writing into the stream for seven years, and I haven't had this much fun in a long time. My newsletter is finite (always less than 600 words) and it comes once a day. It has edges. You can finish it. 
  • Snapchat says: If we can't disappear completely, let's leave as little of a trace as possible. Let's be water vapor, a passing fog, not the stream. 
  • Lastly, look at the huge viral successes of the year, Upworthy, ViralNova, TwentyTwoWords, FaithIt, and all the rest. They take advantage of the structure of the stream and the psychological problems it makes for people. These sites traffic in narrative porn. The whole point of their posts is that they are idealized stories with a beginning, middle, and end. They provide closure. They are rocks that you can stand on in the stream, just to catch your breath.
  • So the simple answer is that there's too much flow and not enough stock. The Internet could rebalance away from the flow (i.e. the stream) and start making more durable things. 
1 - 6 of 6
Showing 20▼ items per page