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shared by Antony Mayfield on 16 Feb 12 - No Cached

Why the spike? A good chunk of it, I assume, has to do with the death of Whitney Houston the day before, and viewers who wanted to see how the biggest stars in music responded to the loss of a peer.
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Big, live TV events are big events on Twitter and Facebook, which generate lots of online chatter and drive more eyeballs back to the TV screen, where they inspire even more chatter. Cue virtuous cycle.
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. It says it attracted a million visitors to the various sites and iPad/iPhone apps it operated over the three days leading up to the show. It says it attracted a peak of 165,000 concurrent viewers to a livestream of pre-Grammys red carpet coverage Sunday afternoon.
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worked
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hard, along with Twitter, to get music stars at last night’s show to talk up the event to their own social networks.
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“You’ve got to look at the ratings and say that there’s got to be a correlation,” says Marc DeBevoise, who heads up entertainment for CBS Interactive. “We wouldn’t be doing it if we didn’t think it was there.”
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