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Yan Thoinet

The Marketing Friction of Gimmicks « The Future Digital Life - 0 views

thomaskcarpenter.com/...marketing-friction-of-gimmicks

augmented-reality marketing

shared by Yan Thoinet on 24 Aug 09 - Cached
  • The main focus of a marketing campaign should not be website traffic, but reaching customers and increasing sales. 
  • was if they converted traffic into a sale,
  • mostly there to see a demonstration of the technology and not the product
  • ...2 more annotations...
  • The AR gimmick marketing campaigns are high in friction.
  • marketing campaign developers need to move beyond the current situation. 
Yan Thoinet

10 Things Your AR App Must Have to Succeed « The Future Digital Life - 0 views

thomaskcarpenter.com/...10-things-ar-app-succeed

augmented-reality demo exemple usage ***

shared by Yan Thoinet on 24 Aug 09 - Cached
  • Find a reason that augmented reality can be useful for your customers
  • 10 Things Your AR App Must Have to Succeed
Yan Thoinet

Augmented reality on Vimeo - 0 views

vimeo.com/6152106

augmented-reality AR Toolkit

shared by Yan Thoinet on 23 Aug 09 - Cached
  • exemple of using FLART (Flash Augmented Reality Toolkit) with FLARManager Framework
Yan Thoinet

Google Reader (1000+) - 0 views

www.google.com/...rss.xml

augmented-reality mobile

shared by Yan Thoinet on 22 Aug 09 - No Cached
  • a flurry of competing platforms, browsers, devices,
  • Eventually some type of protocol that governs how the data is all sorted out will win, and there will be tons of tools, apps, SDKs, and APIs to create content and other apps
  • where you need to download some custom application every time you want to experience new content.
  • ...2 more annotations...
  • AR is something new and it will be the centerpiece of a convergence of a multitude of other technologies
  • I’m starting to see polygons floating in front of my eyes.
Yan Thoinet

Neogence Enterprises - 0 views

www.neogence.com

augmented-reality neogence

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Yan Thoinet on 22 Aug 09
     
    Actor in the Industry of augmented reality
Yan Thoinet

Réalité augmentée : nouveauté chez Total Immersion et plugin SketchUp | Shado... - 0 views

www.shadows.fr/...dia-sketchup-realite-augmentee

augmented-reality application Total immersion

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Total Immersion, société française spécialisée dans les solutions de réalité augmentée, vient de lancer un nouveau produit, à destination des équipes commerciales et merchandising.
  • on le devine, est de faire jouer le client potentiel avec le produit et de mieux capter son attention.
Yan Thoinet

FORMACD - DVD CD Rom de Formation - Multimédia - Infographie - Apprendre - 3D... - 0 views

www.formacd.com/...page.php

augmented-reality formation

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Notre objectif : Permettre au plus grand nombre de maîtriser le mieux possible les outils complexes de l'infographie pour les démocratiser.
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