Skip to main content

Home/ augmented reality/ Group items tagged 2009

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

www.ugotrade.com/...rice-from-neogence-enterprises

augmented-reality

shared by Yan Thoinet on 22 Aug 09 - Cached
  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
  • ...21 more annotations...
  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

Prototype - Kicking Reality Up a Notch - NYTimes.com - 0 views

www.nytimes.com/...12proto.html

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • data tagged with location information
  • He expects that this can be achieved through image-recognition technology.
  • wearable technology, like special glasses or contact lenses.
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy

augmented-reality demo test

shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Games, Goggles, and Going Hollywood…How AR is Changing the Entertainment Land... - 0 views

www.ugotrade.com/...king-with-brian-selzer-ogmento

ogmento augmented-reality LA

shared by Yan Thoinet on 25 Oct 09 - Cached
  • Ogmento is the most recent of these two pioneering augmented reality companies to set up shop in LA.  Total Immersion’s CEO Bruno Uzzan moved to LA from France two years ago, although he still has a fifty person RandD team in France.   Total Immersion began 10 years ago in the quiet, lonely, hours before the dawn of an AR industry.  But Total Immersion’s AR toys for Mattel, and augmented reality for Topps baseball cards, fired CNet writer Daniel Terdiman up enough to say, “I have seen the future of toys, and it is augmented reality” (see full post here on CNet).
  • bringing leadership from veterans of the entertainment industry into augmented reality development
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

fr.ooh-tv.com/...t-le-kiosque-nouvelle-gnration

augmenetd reality

shared by Yan Thoinet on 17 Aug 09 - Cached
  • Réalité augmentée et interactivité : Le kiosque nouvelle génération
Yan Thoinet

10 applications concrètes de la Réalité Augmentée | Le Publigeekaire - 0 views

publigeekaire.com/...cretes-de-la-realite-augmentee

augmented-reality publicité

shared by Yan Thoinet on 16 Aug 09 - No Cached
  • domaines : jeux vidéo, publicité, cinéma, télévision, industries, médical…
Yan Thoinet

Ooh-tv - L'actualité du digital signage - 0 views

fr.ooh-tv.com/...ente-pour-laffichage-dynamique

augmented-reality affichage dynamique

shared by Yan Thoinet on 18 Aug 09 - Cached
  • YDreams rejoint le Augmented Reality Consortium – ou l’importance de la réalité augmentée pour l’affichage dynamique
  • intégrant ces technologies dans de nouvelles applications outdoor ou retail,
Yan Thoinet

Apple Announces iPhone 3.1 with Semi Support for Augmented Reality - 0 views

gamesalfresco.com/...-support-for-augmented-reality

augmented-reality iphone

shared by Yan Thoinet on 10 Sep 09 - Cached
  • Yan Thoinet on 10 Sep 09
     
    Apple Announces iPhone 3.1 with Semi Support for Augmented Reality
Yan Thoinet

ISMAR 2009 - 0 views

ismar-society.org/ismar2009

ismar2009 evenement

shared by Yan Thoinet on 31 Aug 09 - Cached
  • premier international meeting place for the Mixed and Augmented Reality research community.
  • On Monday we are offering six research and commercial workshops. You may sign up for only one workshop.
  • mix with diverse disciplines and sectors of the ISMAR community.
  • ...1 more annotation...
  •   1) the traditional Science and Technology research program,          2) the new Arts, Media and Humanities program or          3) Pioneer Tutorials, taught by ISMAR pioneers.
Yan Thoinet

FT.com | Tech Blog | Augmented reality comes to the FT - 0 views

blogs.ft.com/...mented-reality-comes-to-the-ft

augmented-reality FT press *** advertising

shared by Yan Thoinet on 03 Sep 09 - Cached
  • A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
  • It’s about creating buzz and getting people involved
  • technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
  • ...3 more annotations...
  • I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
  • your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
  • Clients don't need "buzz"; they need sales
1 - 20 of 45 Next › Last »
Showing 20▼ items per page