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Yan Thoinet

The Marketing Friction of Gimmicks « The Future Digital Life - 0 views

  • The main focus of a marketing campaign should not be website traffic, but reaching customers and increasing sales. 
  • was if they converted traffic into a sale,
  • mostly there to see a demonstration of the technology and not the product
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  • The AR gimmick marketing campaigns are high in friction.
  • marketing campaign developers need to move beyond the current situation. 
Yan Thoinet

Mobile Augmented Reality boosting Proximity Marketing | Agora Media Group Blog - Travel... - 0 views

  • localized wireless distribution of advertising content associated with a particular place
  • disadvantages of conventional proximity marketing
  • Messages can be perceived as irrelevant and spam, users can receive too many promotional messages
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  • Mobile Augmented Reality makes it possible what users want to see and when they want to see the information
  • it becomes more of a pull mechanism instead of a push mechanism
  • pull mechanism increases relevancy towards the users
  • user shows -initial- interest and decides what message can be further explored and not.
Yan Thoinet

Augmented Reality - Bigger than the Web: Second Interview with Robert Rice fr... - 0 views

  • Mobile AR is going to be bigger than the web
  • emerging sector needs aggressive investment with long term returns
  • We need smart VCs to jump in now and do it right
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  • Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions
  • Don’t be misguided by the gimmicky marketing applications now
  • long term implications for smart cities, green tech, education, entertainment, and global industry.
  • Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.
  • agreement from a new venture fund in Europe
  • If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.
  • We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.
  • We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.
  • browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world
  • Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.
  • they should be trying to get people to create content that they can share and browse.
  • someone using Layar is not going to see anything that is designed for Sekai or Wikitude
  • someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location
  • While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.
  • read Dream Park, Rainbows End, and The Diamond Age
  • We will probably launch a website soon for people to start signing up and building a community
  • build the infrastructure for the global augmented reality network.
  • If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden
  • You mention Neogence is going to provide a platform for platforms
  • For the most part, I think that if the end-user creates something, they should own it and have control over it.
  • Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.
Yan Thoinet

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA - 0 views

  • 16 Top Augmented Reality Business Models
  • try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.
  • There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging
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  • unlike say virtual worlds which suffered from too much early hype, these apps are much more accessible to anyone with a decent smart phone, up to date games console or computer with webcam – there is a big difference.
  • screens, floors, walls etc that respond to the touch of people in them providing them with virtual real time information or collaboration
  • Based on detailed GPS or triangulation location & position/view of the camera/device
  • can overlay information precisely
Yan Thoinet

Augmented Reality's Growth is Exponential: Ogmento - "Reality Reinvented," ta... - 0 views

  • it might be a sign that VCs are getting interested in AR companies.”
  • is an excellent time for a detailed and comprehensive series of interviews on the state of play for augmented reality
  • facilitation of, “faster market penetration, robust technical standards, and a strong focus on the end-user’s experience,” is an important development for augmented reality.
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  • Ogmento brings leadership from veterans of the entertainment industry into augmented reality development 
Yan Thoinet

17 fields of Augmented Reality Applications | Agora Media Group Blog - Travel Industry,... - 0 views

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    17 fields of Augmented Reality Applications
Yan Thoinet

FT.com | Tech Blog | Augmented reality comes to the FT - 0 views

  • A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
  • It’s about creating buzz and getting people involved
  • technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
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  • I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
  • your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
  • Clients don't need "buzz"; they need sales
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Laboratory4.com » Blog Archive » The Reality of Augmented Reality - 0 views

  • When covering AR, a number of technology pundits have assumed that within the next few years, we can expect head mounted displays or augmented reality “glasses” to become the best display for AR applications. Without a doubt, it would be groundbreaking if a high quality AR display could be built into the form factor of sunglasses. Unfortunately, a lightweight, wide field of view, daylight readable, head mounted display (HMD) at mass market prices is not something we can expect to see in the next five years. I have either bought or used most head mounted displays sold commercially since 1992, and I have seen great strides over the years in HMD resolution, brightness, and power usage.  To illustrate where the technology now stands, here are the best that I have used.
Yan Thoinet

Why Aren't VCs Backing Augmented Reality? - 0 views

  • Why Aren't VCs Backing Augmented Reality?
  • could be the web browser of the future
  • is catching mass market interest fast -
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  • marker-based 3D "holograms"
  • Mobile AR, the implementation most accessible to consumers today, is a little disappointing to use once you get past the initial Wow-factor.
Yan Thoinet

Press Releases - Campaign successes prove consumer demand for augmented reality - 0 views

  • Campaign successes highlight consumer demand for augmented reality
  • “The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already.
  • YouTube hits that our campaigns are currently generating,
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  • three weeks of the pre-movie marketing launch
  • which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow
  • potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…
  • D’Fusion® technology
Yan Thoinet

Read Mobile Augmented Reality & Social Media - 0 views

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    "Mobile Augmented Reality & Social Media"
Yan Thoinet

How Will "Augmented Reality" Affect Your Business? - John Sviokla - HarvardBusiness.org - 0 views

  • How Will "Augmented Reality" Affect Your Business?
  • After all, the physical magazine is a great way to create a link to more comprehensive content.
  • will change at least the following five things:
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  • So, if I'm reading an interesting article in a magazine and there is an add with a visual code on it, I can then scan it with my BlackBerry or my iPhone and order it immediately.
  • the nature of the potential customers inside, or installed products to be serviced.
  • link your medical information to you.
  • just like Esquire allowed for the ads to be tagged to a page
  • individual whose information may be out on Facebook, LinkedIn, or other social networks.
  • that this is not operational,
  • we are at the beginning of a boom market in augmented reality
  • overlay the right information, at the right time and in the right form — everywhere?
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    business impact
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