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Yan Thoinet

Mobile Augmented Reality boosting Proximity Marketing | Agora Media Group Blog - Travel... - 0 views

agoramedia.co.uk/...y-boosting-proximity-marketing

augmented-reality proximity marketing

shared by Yan Thoinet on 06 Oct 09 - Cached
  • localized wireless distribution of advertising content associated with a particular place
  • disadvantages of conventional proximity marketing
  • Messages can be perceived as irrelevant and spam, users can receive too many promotional messages
  • ...4 more annotations...
  • Mobile Augmented Reality makes it possible what users want to see and when they want to see the information
  • it becomes more of a pull mechanism instead of a push mechanism
  • pull mechanism increases relevancy towards the users
  • user shows -initial- interest and decides what message can be further explored and not.
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