augmented reality

I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick

your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them

Clients don't need "buzz"; they need sales

many big companies and organisations, especially for advertising campaigns

more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service

Say goodbye to tour guides...

Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games

Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game

Sekai Camera for the iPhone

Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.

SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads

  1) the traditional Science and Technology research program,          2) the new Arts, Media and Humanities program or          3) Pioneer Tutorials, taught by ISMAR pioneers.

It's just so much easier for me to use an ordinary browser map application and see all the locations of interest for any conceivable query than to mess around with a phone's camera.

you really need a lightweight high-res infinite-battery HMD with meter-accuracy location for it to make much sense to me -- snapping photos through a cellphone and looking at crappy low-res decorations on the result seems very weak to me, especially given the error scale of GPS

there may be some special purpose AR apps in the short term that are useful and effective for narrow uses

low-tech AR

Fourth, AR has the potential to create a few hundred thousand jobs and entirely new professions

Don’t be misguided by the gimmicky marketing applications now

long term implications for smart cities, green tech, education, entertainment, and global industry.

Fundraising has been extra difficult, mostly because people are just now beginning to see the potential in AR, but that is still colored by perceptions based on a lot of the gimmicky AR ad campaigns out there.

agreement from a new venture fund in Europe

If all goes well, we hope to debut our first public demo at ISMAR 2009 in Orlando to select individuals and a few press folks. We might release a few viral videos before then that are conceptual and about what we are building in the long run, but that depends on how things go over the next several weeks.

We are also very active in looking for and building strategic partnerships and relationships with other companies, and this is not restricted to the augmented reality or mobile sector.

We are doing typical contract work and custom AR solutions to keep the cash flow going and build up the corporate resume a bit.

browser type AR like Wikitude and Layar which are not in the purist sense AR ‘cos they do not have graphics tightly linked to physical world

Some people prefer a narrow and limiting view (3D overlaid on video), but I think in terms of the market and the end-user, it is better to have a wider definition. In that sense, AR is purely the blend of real and virtual, with or without full 3D overlaid on video. If we go with that, then Wikitude, Layar, Sekai, NRU, and others all fit into the AR definition.

they should be trying to get people to create content that they can share and browse.

someone using Layar is not going to see anything that is designed for Sekai or Wikitude

someone using Wikitude can see the same thing that someone using Layar or Sekai camera is seeing (provided they are in the same physical location

While we are working on our own client side technologies that we hope will be useful and integrated with every mobile device and AR browser out there, our core focus is on connecting everything and everyone together, and facilitating the growth of the industry with the tools to create content, applications, and so forth.

read Dream Park, Rainbows End, and The Diamond Age

We will probably launch a website soon for people to start signing up and building a community

build the infrastructure for the global augmented reality network.

If Neogence does its job right, anything you create using ARtoolkit, Unifeye, or Imagination would be applications you could ultimately link to, integrate with, or deploy on or through, what we are building, and not be tied to a specific set of hardware, browser, or walled garden

You mention Neogence is going to provide a platform for platforms

For the most part, I think that if the end-user creates something, they should own it and have control over it.

Amazon recently wiped every copy of George Orwell’s 1984 from all Kindle devices.