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Yan Thoinet

Procter & Gamble to Use Augmented Reality to Make Print Advertising Interactive | Inter... - 0 views

www.itvt.com/...-print-advertising-interactive

augmented-reality p&g

shared by Yan Thoinet on 21 Aug 09 - Cached
  • use augmented reality technology to make print ads for its Always Infinity brand
  • http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf. It invites visitors to print it out and then go to always.com/3D to "see a 3D magic trick."
  • (i.e. will feature a more ambitious use of augmented reality than the one described above
  • ...1 more annotation...
  • Seventeen, Star, Teen Vogue and a number of other women's magazines.
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

www.mobile-ent.biz/...-but-what-about-the-biz-models

augmented-reality BusinessModel applications acteurs-du-marche

shared by Yan Thoinet on 18 Aug 09 - Cached
  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
Yan Thoinet

Esquire looks to energize print with 3D animation | KEPR CBS 19 - News, Weather and Spo... - 0 views

www.keprtv.com/...67226987.html

augmented-reality press

shared by Yan Thoinet on 01 Nov 09 - Cached
  • I felt like a caveman seeing fire for the first time," says David Curcurito, the magazine's art director.
  • The issue will be available nationally by Nov. 16
  • It may be the future of print or just a dying medium's last desperate grab at attention as the Internet swallows more of peoples' time.
  • ...7 more annotations...
  • Time Inc. has tested personalized magazines that allow readers to mix and match sections from eight different titles.
  • Good Housekeeping and Cosmopolitan.
  • Esquire Editor-in-Chief David Granger acknowledged the issue is costing more than usual to put together.
  • absorbing some of the expense by agreeing to buy space for two "augmented reality" advertisements in the issue.
  • The magazine's regular "Funny Joke from a Beautiful Woman," feature gets a new twist from actress Gillian Jacobs in a gray nighty. She'll tell a second, "dirtier" joke should readers return after midnight.
  • I think of it as kind of our job to show people the strength of our medium."
  • But that still leaves Esquire and the rest of the business in a waiting game to see if advertisers return as the recession eases.
Yan Thoinet

MobiAD » Mobile Advertising News » IKEA Uses Mobile Augmented Reality To Enga... - 0 views

www.mobiadnews.com/?p=3829

augmented-reality ikea mindmatic ogilvy exemple

shared by Yan Thoinet on 25 Aug 09 - Cached
  • IKEA felt they had to do something special to help customers imagine how this furniture would fit into their houses, so they turned to a mobile augmented reality solution.
  • The beauty of the IKEA application is the simplicity and strong appeal of the basic proposition: wouldn’t it be nice if you could bring all these new furniture designs home to see how they might look in your own house.
  • To help overcome a customer’s lack of imagination, IKEA worked with Ogilvy and Mindmatic to design and build a mobile application that is a portable interior planning tool.
  • ...3 more annotations...
  • 1) In-store posters urged customers to send a free text message to IKEA to receive a link to download the application. 2) Customers going to the IKEA website were able to enter their mobile number and receive a download of the application. 3) Bluetooth pillars were installed in IKEA certain stores. These would periodically sent out signals to nearby phones inviting the subscriber to download the application.
  • IKEA interior planning tool application is a great example of applying the unique attributes of mobile to a specific customer situation. In this case, providing customers with an easy-to-use means to understand exactly what a piece of furniture would look like in their home.
  • The key will be to marry new technologies with real customer needs in a simple to use way.
Yan Thoinet

untitled - 0 views

www.clickz.com/3634755

augmented-reality wallmart

shared by Yan Thoinet on 21 Aug 09 - Cached
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • flash a marker in front of their Web cams to see an AR show that incorporates animated images of Wal-Mart's new furniture into a virtual room environment
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • ...9 more annotations...
  • Visitors see different combinations by rotating the marker in front of the Web cam that shifts the scene in the room to show the furniture from different angles.
  • The AR scene was created using 3D models of the furniture that were animated with 3D modeling software and rendered with Flash and Papervision.
  • He distinguished AR content from video content because "it's rendered in real time as opposed to pre-rendered video
  • The markers were inserted into print
  • Proctor & Gamble used AR content to promote Always Infinity feminine pads
  • Twelp Force, a Twitter based tech service; the United States Postal Service used it to demonstrate Priority Mail Shipping boxes; Topps used it to showcase its playing cards; and Papa John's posted markers on its pizza boxes to play virtual cross country road trips
  • Viewing is limited because of the low number of Web cams
  • is a gimmick, but anything you can do to draw people's attention is valuable because consumers pay less and less attention to advertising these days
  • Kids and teens are very savvy, spending a lot of time in virtual environments with 3D dimensions, so we're pushing in that direction.
Yan Thoinet

L'expérience de la Révolution: Comment la réalité augmentée est sur le point ... - 0 views

simonmainwaring.com/...w-you-live-advertise-and-brand

augmented-reality

shared by Yan Thoinet on 21 Aug 09 - Cached
  • Yan Thoinet on 21 Aug 09
     
    L'expérience de la Révolution: Comment la réalité augmentée est sur le point de changer la façon dont vous vivez, la publicité et de la marque
Yan Thoinet

5 things you need to know about augmented reality - technology news - Stuff.tv - 0 views

stuff.tv/...12365

augmented-reality

shared by Yan Thoinet on 01 Sep 09 - No Cached
  • 5 things you need to know about augmented reality
  • 5 things you need to know about augmented reality
  • it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight
  • ...8 more annotations...
  • many big companies and organisations, especially for advertising campaigns
  • more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
  • Say goodbye to tour guides...
  • Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
  • Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
  • Sekai Camera for the iPhone
  • Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
  • SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
Yan Thoinet

FT.com | Tech Blog | Augmented reality comes to the FT - 0 views

blogs.ft.com/...mented-reality-comes-to-the-ft

augmented-reality FT press *** advertising

shared by Yan Thoinet on 03 Sep 09 - Cached
  • A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
  • It’s about creating buzz and getting people involved
  • technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
  • ...3 more annotations...
  • I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
  • your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
  • Clients don't need "buzz"; they need sales
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy

augmented-reality demo test

shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Mobile Augmented Reality boosting Proximity Marketing | Agora Media Group Blog - Travel... - 0 views

agoramedia.co.uk/...y-boosting-proximity-marketing

augmented-reality proximity marketing

shared by Yan Thoinet on 06 Oct 09 - Cached
  • localized wireless distribution of advertising content associated with a particular place
  • disadvantages of conventional proximity marketing
  • Messages can be perceived as irrelevant and spam, users can receive too many promotional messages
  • ...4 more annotations...
  • Mobile Augmented Reality makes it possible what users want to see and when they want to see the information
  • it becomes more of a pull mechanism instead of a push mechanism
  • pull mechanism increases relevancy towards the users
  • user shows -initial- interest and decides what message can be further explored and not.
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