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shared by Yan Thoinet on 03 Sep 09 - Cached

A “marker” on a printed page can be “read” by a webcam-enabled personal computer a bit like a barcode. A three-dimensional virtual object appears on the screen, suspended like a hologram over the image of the page.
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It’s about creating buzz and getting people involved
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technology may provide a golden opportunity to raise the profile and the value of marketing activity within many companies and industry sectors, providing clear and significant ROI and creating excitement and interest in brands
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...3 more annotations...
I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick
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your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them
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Clients don't need "buzz"; they need sales
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