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shared by Yan Thoinet on 07 Sep 09 - Cached

stuff.tv/...12365

shared by Yan Thoinet on 01 Sep 09 - No Cached

5 things you need to know about augmented reality
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5 things you need to know about augmented reality
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it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight
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...8 more annotations...
many big companies and organisations, especially for advertising campaigns
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more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
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Say goodbye to tour guides...
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Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
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Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
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Sekai Camera for the iPhone
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Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
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SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
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shared by Yan Thoinet on 22 Sep 09 - Cached

D’Fusion® platform to mobile devices
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operate seamlessly on Symbian and Windows devices, with iPhone and Android
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shared by Yan Thoinet on 11 Sep 09 - Cached

why the future of these apps is so difficult to solidify
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AR apps must be built with aggressive memory management in mind
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how to handle temporal updates issues
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...1 more annotation...
enough interoperability to be able to include Android, iPhone, Blackberry, Palm and computer users all together, no matter which AR client they happen to be using
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shared by Yan Thoinet on 02 Sep 09 - Cached

Augmented reality: iPhone 3G S killer app?
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Layar takes the sort of GPS POI data in current map-based apps, like ATMs, houses for sale, or nearby hotspots, and displays them overlaid on the landscape as seen through the camera lens.
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A magnetometer, used to power Apple's compass app and future turn-by-turn navigation software in the 3G S, would also be necessary (Android phones have compasses already).
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shared by Yan Thoinet on 06 Nov 09 - Cached

Campaign successes highlight consumer demand for augmented reality
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“The length of time people are staying on our clients’ websites is a key indicator of the influence that augmented reality is having already.
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YouTube hits that our campaigns are currently generating,
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...4 more annotations...
three weeks of the pre-movie marketing launch
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which now works on Symbian and Windows mobile, with Android and the iPhone soon to follow
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potential for the technology to be built into glasses and for new forms of mass communication using personal AR projector systems…
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D’Fusion® technology
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