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Yan Thoinet

5 things you need to know about augmented reality - technology news - Stuff.tv - 0 views

stuff.tv/...12365

augmented-reality

shared by Yan Thoinet on 01 Sep 09 - No Cached
  • 5 things you need to know about augmented reality
  • 5 things you need to know about augmented reality
  • it is the number of mobile phone apps utilising it that have really pushed the tech into the limelight
  • ...8 more annotations...
  • many big companies and organisations, especially for advertising campaigns
  • more handy is the Wikitude app, also for Android handsets, that turns Wikipedia into a location-based service
  • Say goodbye to tour guides...
  • Eye Toy camera for PlayStation 2 was probably one of the first commercially available AR games
  • Eye of Judgement for PS3 making use of the PS3 webcam to bring to life a turn-based card game
  • Sekai Camera for the iPhone
  • Google Street View on Android phones is also an example of AR in use. Thanks to a built-in compass, Google satellites can see where you are and even which way you're facing, to bring up the relevant Street View image.
  • SecondSight shows how AR could become a much bigger resource in the future, especially for printed ads
Yan Thoinet

Games, Goggles, and Going Hollywood…How AR is Changing the Entertainment Land... - 0 views

www.ugotrade.com/...king-with-brian-selzer-ogmento

ogmento augmented-reality LA

shared by Yan Thoinet on 25 Oct 09 - Cached
  • Ogmento is the most recent of these two pioneering augmented reality companies to set up shop in LA.  Total Immersion’s CEO Bruno Uzzan moved to LA from France two years ago, although he still has a fifty person RandD team in France.   Total Immersion began 10 years ago in the quiet, lonely, hours before the dawn of an AR industry.  But Total Immersion’s AR toys for Mattel, and augmented reality for Topps baseball cards, fired CNet writer Daniel Terdiman up enough to say, “I have seen the future of toys, and it is augmented reality” (see full post here on CNet).
  • bringing leadership from veterans of the entertainment industry into augmented reality development
Yan Thoinet

16 Top Augmented Reality Business Models | PERSONALIZE MEDIA - 0 views

www.personalizemedia.com/mented-reality-business-models

augmented-reality applications

shared by Yan Thoinet on 14 Sep 09 - Cached
  • 16 Top Augmented Reality Business Models
  • try to categorise the many types of business Augmented Reality apps appearing in the market and to try to identify opportunities.
  • There will be hundreds of business, marketing and educational applications alongside the many 1st generation entertainment examples currently emerging
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  • unlike say virtual worlds which suffered from too much early hype, these apps are much more accessible to anyone with a decent smart phone, up to date games console or computer with webcam – there is a big difference.
  • screens, floors, walls etc that respond to the touch of people in them providing them with virtual real time information or collaboration
  • Based on detailed GPS or triangulation location & position/view of the camera/device
  • can overlay information precisely
Yan Thoinet

We Are Organized Chaos - An Interactive Marketing and Advertising Blog » Blog... - 0 views

weareorganizedchaos.com/...ented-reality-beyond-eye-candy

augmented-reality demo test

shared by Yan Thoinet on 25 Aug 09 - Cached
  • AR will be somewhat common in the mainstream.
  • why waste the time printing a marker just to see a cheesy 3D model pop out?
  • Imagine the ability to go to a URL, launch a Flash application, and control a character through an AR adventure game, or drive a car with nothing more than a paper steering wheel.
Yan Thoinet

Esquire looks to energize print with 3D animation | KEPR CBS 19 - News, Weather and Spo... - 0 views

www.keprtv.com/...67226987.html

augmented-reality press

shared by Yan Thoinet on 01 Nov 09 - Cached
  • I felt like a caveman seeing fire for the first time," says David Curcurito, the magazine's art director.
  • The issue will be available nationally by Nov. 16
  • It may be the future of print or just a dying medium's last desperate grab at attention as the Internet swallows more of peoples' time.
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  • Time Inc. has tested personalized magazines that allow readers to mix and match sections from eight different titles.
  • Good Housekeeping and Cosmopolitan.
  • Esquire Editor-in-Chief David Granger acknowledged the issue is costing more than usual to put together.
  • absorbing some of the expense by agreeing to buy space for two "augmented reality" advertisements in the issue.
  • The magazine's regular "Funny Joke from a Beautiful Woman," feature gets a new twist from actress Gillian Jacobs in a gray nighty. She'll tell a second, "dirtier" joke should readers return after midnight.
  • I think of it as kind of our job to show people the strength of our medium."
  • But that still leaves Esquire and the rest of the business in a waiting game to see if advertisers return as the recession eases.
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