augmented reality

I doubt many consumers will take the time to go through the entire exercise just to see some 3D trick

your average consumer just isn't going to take the time out of their hectic schedule to jump through the hoops required here for very little benefit to them

Clients don't need "buzz"; they need sales

It's just so much easier for me to use an ordinary browser map application and see all the locations of interest for any conceivable query than to mess around with a phone's camera.

you really need a lightweight high-res infinite-battery HMD with meter-accuracy location for it to make much sense to me -- snapping photos through a cellphone and looking at crappy low-res decorations on the result seems very weak to me, especially given the error scale of GPS

there may be some special purpose AR apps in the short term that are useful and effective for narrow uses

low-tech AR

enough interoperability to be able to include Android, iPhone, Blackberry, Palm and computer users all together, no matter which AR client they happen to be using