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Yan Thoinet

What's So Hard About Augmented Reality, Anyway? | TechWatch | Fast Company - 0 views

  • why the future of these apps is so difficult to solidify
  • AR apps must be built with aggressive memory management in mind
  • how to handle temporal updates issues
  • ...1 more annotation...
  • enough interoperability to be able to include Android, iPhone, Blackberry, Palm and computer users all together, no matter which AR client they happen to be using
Yan Thoinet

Augmented reality apps have buzz, but what about the biz models? | Mobile Content | New... - 0 views

  • what about the biz models
  • making money from them will be the challenge.
  • overlaying data on handsets' camera feeds.
  • ...15 more annotations...
  • AR travel guide
  • Kweekies
  • Acrossair
  • TwittARound
  • truly mobile-centric ways to present information and entertainment using your handset's camera and GPS
  • Point & Find AR application
  • make money from AR
  • travel guides and review listings
  • making them free will hugely increase uptake and where possible spur more user-generated content
  • money is most likely to come from advertising
  • who will sell the ads, how much brands will pay, and whether it will annoy users
  • Many of the companies developing AR apps are small, innovative startups who don't need to turn a profit just yet. They're exploring what's capable with this kind of technology.
  • when Apple opens the floodgates for iPhone AR apps
  • prove the business case for users paying for this kind of technology, and/or for advertisers getting involved.
  • Layar
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