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Google has launched "data refresh" of its Penguin spam-fighting algorithm. This was announced by Matt Cutts, Chief of Google spam team on Friday 5th October via his twitter handle. He has informed that this latest update will affect searches across several languages.

The Penguin update implemented by Google recently was an attempt to punish only websites that engaged in unethical Black Hat SEO techniques to boost page rankings. These techniques included using links from sites that Google has already flagged as being dubious or untrustworthy.

Google recently launched the Disavow Tool in October 2012 for website owners and webmasters that were affected adversely by their new Penguin update.

Google brings hopes to countless webmasters through updates such as Panda, Penguin, and now EMD, spammers too seem to be hard at work to circumvent Google's efforts.