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E-Commerce Websites achieved record-breaking sales and crossed the 1 Billion Dollar Barrier on Black Friday. This single-day sales record was set thanks to over 57 million US buyers.

The Penguin update implemented by Google recently was an attempt to punish only websites that engaged in unethical Black Hat SEO techniques to boost page rankings. These techniques included using links from sites that Google has already flagged as being dubious or untrustworthy.