Group items tagged

Google has always strived to improve the way metrics are analyzed in Google Analytics. E-commerce is one such critical data subset that is very important.

Google has responded positively to user requests that clamored for real time traffic reporting for each profile. Google has finally released this feature in their Real Time Analytics tool.

In addition to receiving and tracking your target web traffic, you also need to track visitors that might just end up at your home page or any other landing page and exit without visiting any other page on your website. This "bounced" traffic can be calculated using the "Bounce Rate" feature in Google Analytics tool.

Twitter offer excellent opportunities to boost traffic. However, aiming for similar results you need to leverage your social SEO data to optimize your Twitter campaign for far better results.

Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.

Google Analytics can be compared to a locomotive that pulls several wagons like Google AdSense, Webmaster tools, AdWords and others. All these key wagons are so integrated that it makes a smooth running train.

Merchants including retailers that have been using Google Shopping to promote their products and services will be happy to learn that Google has improved this tool for better positioning, which in turn will help them witness increased web traffic to their websites.