Complete.com just finished a study and came out facts that some people knew all along. In search marketing the first place listing is all that matters.
Over the years convincing others of the benefits of organic SEO has become easy. Today many have realized that organic search is perhaps the best and most cost effective option and is far better than traditional marketing.
Many global organizations across the world have realized the importance of targeting local markets or making inroads into new unchartered territories. However, localization involves tremendous resources and does not pay back as quickly as businesses would like.
The internet continues to surprise us with its ability to help people connect and communicate with each other. Not only does it connect individuals to other individuals but it also allows organizations to reach out to their constituencies and communicate with them effectively.
It was only in February of this year that Google announced enhanced sitelinks on desktop search ads. Google combines closely related search ads with multiple sitelinks and displays the enhanced sitelinks on desktop search.
When an organization sanctions or makes provision for a marketing or advertisement budget they factor in all the different media that are used to spend this amount. However, very few actually try and analyze which medium contributed most to actual conversions.
If you have mainly depended on Google's keyword tool for sourcing your keywords then your SEO strategy might not have provided the desired results. Google Analytics fails to provide precise information on organic search results as well as keywords that you have failed to capitalize upon.