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If you are spending your hard-earned money on a PPC campaign, then you also need to verify if your Pay Per Click ROI is at optimum levels.

Those that currently use DoubleClick or are thinking of using it have some good news. DoubleClick is bringing new updates that will make managing bids an even more pleasant experience.

Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

Your online B2B campaign will pay rich dividends only if you avoid several common blunders that might delay your ROI even as you miss out on vital clues that could provide improved returns in future campaigns. Mentioned below are a few common blunders that might not provide the best results on your B2B paid search accounts.

Monitoring conversions is crucial to calculate Cost per Conversion (CPA) and Return on Investment (ROI) figures, which in turn determine success or failure of your campaign and online venture.