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If you are spending your hard-earned money on a PPC campaign, then you also need to verify if your Pay Per Click ROI is at optimum levels.

In line with its reputation Yahoo has recently launched a new cost-per-lead ad unit that will definitely prove to be a groundbreaking concept.

Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.

Google plans to launch an upgrade that improves features in Adwords in the form of their Enhanced CPC and Conversion Optimizer.

Monitoring conversions is crucial to calculate Cost per Conversion (CPA) and Return on Investment (ROI) figures, which in turn determine success or failure of your campaign and online venture.