Group items tagged advertisement - Anuva Tech

Achieve Improved Targeting in Display Advertisements with Unstructured Data - 0 views

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Advertisements. data campaign unstructured

shared by Anuva Blog on 22 Nov 12 - No Cached

Anuva Blog on 22 Nov 12

If you are one such advertiser then the recent introduction of targeting with unstructured data in display advertising allows you to dig deep into the available data.

<div class="cArrow"> </div><div class="cContentInner">If you are one such advertiser then the recent introduction of targeting with unstructured data in display advertising allows you to dig deep into the available data.</div>

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New Ad Preview Tool From Microsoft AdCenter - 0 views

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ad preview tool microsoft advertising adcenter

shared by Anuva Blog on 05 Sep 12 - No Cached

Anuva Blog on 05 Sep 12

Microsoft advertising has recently announced on its blog that very shortly its advertisers will be able to verify if their ads are running. Thanks to the updated ad preview tool which lets advertisers see if their ads are being shown generally or to targeted audiences. Microsoft advertising also said that this tool will also have special diagnostic feedback and targeting functions.

<div class="cArrow"> </div><div class="cContentInner">Microsoft advertising has recently announced on its blog that very shortly its advertisers will be able to verify if their ads are running. Thanks to the updated ad preview tool which lets advertisers see if their ads are being shown generally or to targeted audiences. Microsoft advertising also said that this tool will also have special diagnostic feedback and targeting functions.</div>

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Google works hard to keep Bad Advertisers at Bay - 0 views

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google ads advertisers

shared by Anuva Blog on 13 Sep 12 - No Cached

Anuva Blog on 13 Sep 12

Ads help advertisers reach out to their market while also helping people seek out products and services that they want. However, the internet also possesses unscrupulous advertisers that use spam, misleading ads, and other undesirable techniques in a bid to fool people to part with their data or worse, their money.

<div class="cArrow"> </div><div class="cContentInner">Ads help advertisers reach out to their market while also helping people seek out products and services that they want. However, the internet also possesses unscrupulous advertisers that use spam, misleading ads, and other undesirable techniques in a bid to fool people to part with their data or worse, their money.</div>

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Understanding advertising policies - 0 views

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advertising policies google

shared by Anuva Blog on 09 Aug 12 - No Cached

Anuva Blog on 09 Aug 12

If you have to manage your online business or if you have to manage others online business well then you ought to understand the advertising policies and manage accounts of your clients in such a way that you deliver advertisements to users in a safe, secure and useful manner.

<div class="cArrow"> </div><div class="cContentInner">If you have to manage your online business or if you have to manage others online business well then you ought to understand the advertising policies and manage accounts of your clients in such a way that you deliver advertisements to users in a safe, secure and useful manner.</div>

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Google Offers Free Advertising for New US Adwords Express Users - 0 views

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google adwords service

shared by Anuva Blog on 03 Dec 12 - No Cached

Anuva Blog on 03 Dec 12

Google Offers Free Advertising for New US Adwords Express Users. Google started the AdWords Express service for all users including small businesses in July of 2011.

<div class="cArrow"> </div><div class="cContentInner">Google Offers Free Advertising for New US Adwords Express Users. Google started the AdWords Express service for all users including small businesses in July of 2011.</div>

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Use Demographics To Reach Your Audience - 0 views

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google adwords technology online campaign

shared by Anuva Blog on 07 Sep 12 - No Cached

Anuva Blog on 07 Sep 12

Making a great advertisement is the easy part. But finding the right audience and deciding on the delivery mechanism for that advertisement is the hard part. Any advertiser worth his salt will agree to the above facts.

<div class="cArrow"> </div><div class="cContentInner">Making a great advertisement is the easy part. But finding the right audience and deciding on the delivery mechanism for that advertisement is the hard part. Any advertiser worth his salt will agree to the above facts.</div>

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Spending on Online Video Ads set to double in 2013 - 0 views

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advertising video ads

shared by Anuva Blog on 23 Nov 12 - No Cached

Anuva Blog on 23 Nov 12

Spending on online video ads increased by 27 percent during 2012 and is poised to almost double to 47 percent in 2013 according to a report by online video advertising firm Adap.tv.

<div class="cArrow"> </div><div class="cContentInner">Spending on online video ads increased by 27 percent during 2012 and is poised to almost double to 47 percent in 2013 according to a report by online video advertising firm Adap.tv.</div>

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Google Offers Dynamic Search Ads for AdWords Users - 0 views

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google adword search ads campaign DSA conversions keyword mobile devices tablets advertisers

shared by Anuva Blog on 26 Oct 12 - No Cached

Anuva Blog on 26 Oct 12

After successfully testing the beta version of Dynamic Search Ads to improve leads and conversions for AdWords users, Google now offers this vital feature to all advertisers in the coming days.

<div class="cArrow"> </div><div class="cContentInner">After successfully testing the beta version of Dynamic Search Ads to improve leads and conversions for AdWords users, Google now offers this vital feature to all advertisers in the coming days.</div>

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New Findings on combination of Audience with Contextual Buying by Google - 0 views

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google advertisers campaigns Consulting

shared by Anuva Blog on 19 Sep 12 - No Cached

Anuva Blog on 19 Sep 12

Google has conducted a detailed research along with Forrester Consulting on combining audience with contextual targeting. This research was aimed at evaluating the value of this combination as perceived by advertisers.

<div class="cArrow"> </div><div class="cContentInner">Google has conducted a detailed research along with Forrester Consulting on combining audience with contextual targeting. This research was aimed at evaluating the value of this combination as perceived by advertisers.</div>

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YP End of the Year Report Proves How Mobiles Are Now Gaining Ground - 0 views

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mobile desktop Android iPad

shared by Anuva Blog on 17 Dec 12 - No Cached

Anuva Blog on 17 Dec 12

YP, a local search provider, recently published its end of the year review report. The data taken into consideration was about the queries for its mobile sites, desktop sites, and other advertising network.

<div class="cArrow"> </div><div class="cContentInner">YP, a local search provider, recently published its end of the year review report. The data taken into consideration was about the queries for its mobile sites, desktop sites, and other advertising network.</div>

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3 Key Reasons You Should Attend SES Chicago 2012 - 0 views

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marketing advertising PPC B2B Video developments SEO software social

shared by Anuva Blog on 16 Oct 12 - No Cached

Anuva Blog on 16 Oct 12

The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012.

<div class="cArrow"> </div><div class="cContentInner">The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012.</div>

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Guidelines for Running a Successful Competitor Brand Name Campaign - 0 views

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google keywords SEM account search engine results costs per click traffic visitors advertisement campaign

shared by Anuva Blog on 22 Oct 12 - No Cached

Anuva Blog on 22 Oct 12

Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.

<div class="cArrow"> </div><div class="cContentInner">Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.</div>

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Trueview video ads now on mobile screens - 0 views

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videos desktops youtube smartphones mobile

shared by Anuva Blog on 24 Aug 12 - No Cached

Anuva Blog on 24 Aug 12

Mobile advertising has come of age and it has proved very effective in terms of conversions and has helped many a brand build itself. YouTube has recently focused on creating ad formats that are increasing the viewers overall experience of watching videos.

<div class="cArrow"> </div><div class="cContentInner">Mobile advertising has come of age and it has proved very effective in terms of conversions and has helped many a brand build itself. YouTube has recently focused on creating ad formats that are increasing the viewers overall experience of watching videos.</div>

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Better local targeting options with Google AdWords - 0 views

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google adwords

shared by Anuva Blog on 29 Aug 12 - No Cached

Anuva Blog on 29 Aug 12

Whether you run a large business in a one of the world largest metropolis or whether you run a small business in a nondescript town your ability to target specific geographic locations for your online advertising can save you tons of money and also boost your business.

<div class="cArrow"> </div><div class="cContentInner">Whether you run a large business in a one of the world largest metropolis or whether you run a small business in a nondescript town your ability to target specific geographic locations for your online advertising can save you tons of money and also boost your business.</div>

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Why Microsoft removed age and gender targeting from its AdCenter - 0 views

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google adwords microsoft's

shared by Anuva Blog on 31 Jul 12 - No Cached

Anuva Blog on 31 Jul 12

What do you do when you realize that most of the self reported data you have been using for a targeted advertisement campaign is suspect? Well, you just remove the targeting capacity of such data. This is what Microsoft did when they realized that the data they had as regards to gender and age was inaccurate.

<div class="cArrow"> </div><div class="cContentInner">What do you do when you realize that most of the self reported data you have been using for a targeted advertisement campaign is suspect? Well, you just remove the targeting capacity of such data. This is what Microsoft did when they realized that the data they had as regards to gender and age was inaccurate.</div>

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Multi-Channel Funnel Reporting - 0 views

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google analytics

shared by Anuva Blog on 01 Aug 12 - No Cached

Anuva Blog on 01 Aug 12

When an organization sanctions or makes provision for a marketing or advertisement budget they factor in all the different media that are used to spend this amount. However, very few actually try and analyze which medium contributed most to actual conversions.

<div class="cArrow"> </div><div class="cContentInner">When an organization sanctions or makes provision for a marketing or advertisement budget they factor in all the different media that are used to spend this amount. However, very few actually try and analyze which medium contributed most to actual conversions.</div>

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New AdWords Budget Option: Shared Budgets - 0 views

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account adwords mobile search campaign budget remarketing

shared by Anuva Blog on 18 Sep 12 - No Cached

Anuva Blog on 18 Sep 12

As an online marketer or as an advertiser you have to constantly change your spending plans so that you spend the most on a campaign that returns the maximum on your investment.

<div class="cArrow"> </div><div class="cContentInner">As an online marketer or as an advertiser you have to constantly change your spending plans so that you spend the most on a campaign that returns the maximum on your investment.</div>

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