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In line with its reputation Yahoo has recently launched a new cost-per-lead ad unit that will definitely prove to be a groundbreaking concept.

Marketers are forever looking for ways and means to drive new users to download their apps. So, what is the best way to promote your app which is both effective and inexpensive?

Over the years convincing others of the benefits of organic SEO has become easy. Today many have realized that organic search is perhaps the best and most cost effective option and is far better than traditional marketing.

Bidding on competitor-based keywords is controversial to say the least. Some SEM account managers do not approve of this; however, this tactic can deliver results if implemented correctly.

Google plans to launch an upgrade that improves features in Adwords in the form of their Enhanced CPC and Conversion Optimizer.

Monitoring conversions is crucial to calculate Cost per Conversion (CPA) and Return on Investment (ROI) figures, which in turn determine success or failure of your campaign and online venture.