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If you are spending your hard-earned money on a PPC campaign, then you also need to verify if your Pay Per Click ROI is at optimum levels.

Check out several possible reasons for ignoring quality of content when it comes to websites developed in different languages.

Google's pay-for-play shopping is in full swing since October 17. The company recently, during its earnings call, shared its thoughts on this feature and outlined its plan for its future.

While you might have used Google PageRank just like many others to determine your link value, Google pays attention to several other factors to do the same.

Many global organizations across the world have realized the importance of targeting local markets or making inroads into new unchartered territories. However, localization involves tremendous resources and does not pay back as quickly as businesses would like.

Your online B2B campaign will pay rich dividends only if you avoid several common blunders that might delay your ROI even as you miss out on vital clues that could provide improved returns in future campaigns. Mentioned below are a few common blunders that might not provide the best results on your B2B paid search accounts.

If you have paid heed to all our earlier posts and have ended up with excellent keywords that have the potential to woo search engines as well as your target audience then you now need to pay heed to technical optimization of your website.