Group items tagged

Google plans to launch an upgrade that improves features in Adwords in the form of their Enhanced CPC and Conversion Optimizer.

Marketing professionals are forever grappling with the twin issue of quantifying social media value and how to make the best use of it in terms of ROI. To make this a little simple here is a short guide how you can map social media strategy and assign meaningful key performance indicators so that your business goals can be measured.

Take advantage of various Google features to get information on a real-time basis and plan your holiday in a much better way.

Google had already announced that they planned to make changes as well as improvements to their AdWords impression share reporting feature that was released on October 1, 2012. The company has officially launched the update with several changes and improvements.

Google's pay-for-play shopping is in full swing since October 17. The company recently, during its earnings call, shared its thoughts on this feature and outlined its plan for its future.

If you plan to use the Google Search App with your Microsoft Surface loaded with Windows RT then prepare to be disappointed since Google has not yet made the app directly compatible with RT.

Bing has very ambitious plans and it wants to be the place you go to whenever you feel the need to know what is happening in and around the world. Be it the most recent happenings in the world of sports, global finance, or for that matter what is happening in your city. Bing wants to be the place you get an update from.

As an online marketer or as an advertiser you have to constantly change your spending plans so that you spend the most on a campaign that returns the maximum on your investment.