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Many global organizations across the world have realized the importance of targeting local markets or making inroads into new unchartered territories. However, localization involves tremendous resources and does not pay back as quickly as businesses would like.

If you are spending your hard-earned money on a PPC campaign, then you also need to verify if your Pay Per Click ROI is at optimum levels.

An online marketing campaign should not consist of mere statistics such as PPC rates, relevant keywords, link building, or other technical jargon.

The economy seems to be turning around and this is the right time to attend expos and conferences related to your industry. The idea is to keep up with all the new developments to stay competitive as we head towards the holiday season of 2012.

Too many webmasters only look at the small pixels of SEO such as fixating over link building, page rankings, squeezing out specific keywords, etc., instead of looking at the big picture.

Your online B2B campaign will pay rich dividends only if you avoid several common blunders that might delay your ROI even as you miss out on vital clues that could provide improved returns in future campaigns. Mentioned below are a few common blunders that might not provide the best results on your B2B paid search accounts.