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william doust

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing - Knowledge@W... - 0 views

knowledge.wharton.upenn.edu/article.cfm

for:elizborg buzz guerilla marketing buzz marketing maverick mavericks

shared by william doust on 07 Mar 09 - Cached
  • The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
    • william doust
      william doust on 07 Mar 09
       
      Apparently the person who works tirelessly, giving respite, providing solutions - and being known for this is the ultimate WOM agent - spreader of the WOM contagion ;0)
    • william doust
      william doust on 07 Mar 09
       
      mouse over pink highlight - see who's the best contagion agent - buzz - Word of Mouth!
  • Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).
  • ...2 more annotations...
  • Who's the Leader? The study indicates that the spread of a product by word-of-mouth -- what the authors call "contagion" -- can and does happen over social networks. The study also indicates that marketers may need to re-think whom they identify as the best seeding points in their word-of-mouth campaigns.
  • Reputation Matters Physician 184 didn't stand out as a "self-reported opinion leader," but he did stand out in the second group. He was known widely in the local community because he was very involved with treating patients suffering from the disease, and worked tirelessly and closely with colleagues to solve problems and get things done
  • william doust on 07 Mar 09
     
    Eliz, this one is for you links to Guerilla Marketing - useful for angels and networks we are trying to build. We can link this to a persona - remind me ;0)
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Video Marketing- 42 Ways to Use Video | Market Yourself as a Speaker - 0 views

www.speakerscommunity.com/...marketing-42-ways-to-use-video

video marketing video marketing communications sales trading selling

shared by william doust on 01 Mar 10 - Cached
  • william doust on 01 Mar 10
     
    "Video Marketing- 42 Ways to Use Video Posted on February 27th, 2010. Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines. Spend your time instead creating video, one of the most powerful ways to pull traffic to your website or blog. It will boost your position in the search engine rankings and, in some cases, take tons of business away from your competitors. Do it right, and they'll be so shell-shocked they'll pack up and go home."
william doust

The Third Sector PR and Communications network | Facebook - 0 views

en-gb.facebook.com/group.php

facebook pr communications marketing peer thirdsector third-sector charity nonprofit

shared by william doust on 17 Feb 09 - Cached
  • william doust on 17 Feb 09
     
    CharityComms facebook group - peer sharing on PR & Marketing and anything the community wishes to discuss
william doust

2010 07 Ebook: Raise More Money Now(free upon registration) - 0 views

web.networkforgood.org/-07-ebook-raise-more-money-now

nten fundraising

shared by william doust on 04 Aug 10 - Cached
  • william doust on 04 Aug 10
     
    Other free ebooks: * Is Your Nonprofit Facebook Page Worth It? Analytics and Measurement Techniques. Download Is Your Nonprofit Facebook Page Worth It with a special foreward from Katya Andresen. * The 8 Online Fundraising Changes You Must Make in 2010. Download 8 Online Fundraising Changes. * Homer Simpson for Nonprofits: The Truth About How People Really Think and What It Means for Promoting Your Cause. Download Homer Simpson for Nonprofits. * The Online Fundraiser's Checklist. Download the Online Fundraiser's Checklist. * 25 Steps to Fall & Holiday Fundraising Success. Download the 25 Steps to Fall & Holiday Fundraising Success. * (Online) Fundraising Campaign in a Box. Download this planning resource from Network for Good and FireFly Partners. * The Nonprofit Email Marketing Guide: 7 Steps to Better Email Fundraising & Communications. Download the Nonprofit Email Marketing Guide. * The Online Fundraising Survival Guide: 12 Winning Strategies to Survive & Thrive in a Down Economy. Download the Online Fundraising Survival Guide. * The Wired Fundraiser. This White Paper examines Wired Fundraisers and the effect they are having on the charitable sector. In this paper, we share three main findings from our work with Wired Fundraisers and then discuss implications for fundraisers of all kinds - from a mom who discovers she has MS to the head of development at a major aid agency. Download the Wired Fundraiser. * The Online Fundraising Handbook. Written in 2004, the Online Fundraising Handbook is a 92-page downloadable guide on raising funds online, making your web site more effective, mining for new donors and much more. Download the Online Fundraising Handbook.
william doust

Four roles for social media in local government communications | Simon Wakeman - public... - 0 views

www.simonwakeman.com/...ocal-government-communications

for:christinewp for:elizborg

shared by william doust on 23 Mar 09 - Cached
  • Four roles for social media in local government communications
  • william doust on 23 Mar 09
     
    Eliz - you can change reasons for local govt. using social media & comms to those things we have discussed for CLP with regards to funding! - and rationale. PLS check this out ;o) Chris FYI too.
william doust

Change This - Better Comms | Survival of the Simplest: The Micro-Script Rules - 1 views

changethis.com/...75.02.MicroscriptRules

changethis communications marketing pr

shared by william doust on 26 Oct 10 - No Cached
  • william doust on 26 Oct 10
     
    This is an article to make your communications more precise, concise and clearer. Free PDF download
william doust

Made To Stick: Why Some Ideas Survive and Others Die | by Chip and Dan Heath :: - 0 views

www.madetostick.com/index.php

communications messsages marketing impact

shared by william doust on 10 Mar 09 - Cached
  • william doust on 10 Mar 09
     
    I read this book and it is fantastic! - it will turbo charge your communications into a new planet! - you are mavericks, with this no one will touch you! - some things you are doing naturally! - get the free resources and follow links to get a feel!
william doust

ICA Home | ICA/AIGA Design Series: Design as Social Agent - 0 views

www.icaboston.org/...design-agent

design images change marketing

shared by william doust on 03 Mar 09 - Cached
  • Through a full day of presentations, interviews, gallery tours, author talks, and more, this program considers the place of Shepard Fairey's work in a powerful design history of civic empowerment and resistance, seeks to understand how images resonate and gain momentum, examines the latest trends in communication and messaging, and discusses the implicit challenges of social agency in design.
  • william doust on 03 Mar 09
     
    impact of design and images in social change, politics, marketing...bit of interesting blurb
william doust

Made to Stick: Selling Your Innovation : Innovation :: American Express OPEN Forum - 0 views

www.openforum.com/...tick-selling-your-innovation-1

fastcompany innovation communicatons marketing

shared by william doust on 16 Feb 10 - Cached
  • william doust on 16 Feb 10
     
    How to communicate a new concept, a new product or service that grips people. Here's the DNA by co-author of "made to stick".
william doust

The Magazine » How to Manage Outside Innovation « MIT Sloan Management Review - 0 views

sloanreview.mit.edu/...w-to-manage-outside-innovation

innovation models platforms communities ict web

shared by william doust on 31 Jul 09 - Cached
  • How to Manage Outside Innovation
  • Should external innovators be organized in collaborative communities or competitive markets? The answer depends on three crucial issues.
william doust

KarmaTube: GlobalGiving FilmFest - 0 views

www.karmatube.org/ff

private youtbue private video channel charity exclusive video channel video marekting vide webvideo estrategy e-strategy marketing

shared by william doust on 23 Feb 09 - Cached
  • The winning project -- Noon Meal Improves Girls' Learning in Burkina Faso -- is a shining example of a project that marketed its work successfully to the GlobalGiving community. In December, the project attracted many donations from returned Peace Corps Volunteers. To date, the Noon Meals has generated $31,982 from 342 donors. With the eBay Bounty Prize, the project will receive an additional $5,000, putting the project less than $5,000 away from its goal.
    • william doust
      william doust on 23 Feb 09
       
      What can we learn from BlobalGiving Flim fest? - How can we empower our learners to develop our mission our vision? - by enabling them to learn the tools to tell their own stories! - in turn giving them new skills and enstilling them with the values of philanthropy! and civic duty ;0) a duty they would love to express!
    • william doust
      william doust on 23 Feb 09
       
      YOu can also learn that the sticky note tool needs a spell checker ;0)
  • william doust on 23 Feb 09
     
    An example of an GlobalGiving's film festival presentin films about projects. You too could develop your documentaries, and films to show what a difference you are making.
william doust

Simon Sinek: How great leaders inspire action | Video on TED.com - 0 views

www.ted.com/...at_leaders_inspire_action.html

inspiration leaders leadership clpangels for:christine.wp for:elizborg clp angels video tedtalks communications marketing values beliefs

shared by william doust on 30 Aug 10 - Cached
  • william doust on 30 Aug 10
     
    Christine & Eliz: This guy is talking about you guys - mavericks ! really inspirational. If you can spare time watch it.
william doust

Dowser: Uncovering news and stories about social innovation and social entrepreneurship - 0 views

dowser.org

communications innovation story telling marketing maverick inspirational inspiring

shared by william doust on 04 Aug 10 - Cached
  • william doust on 04 Aug 10
     
    Fab examples of stroy telling and comms. Learn through what others are doing - fab! ;-)
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