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william doust

ChangeThis :: This is Your Buyology - 0 views

www.changethis.com/54.02.YourBuyology

buyology brand loyalty branding loyalty

shared by william doust on 01 Mar 09 - Cached
  • “I have spent years talking with brand fans; from obsessed Harley Davidson riders to young Japanese Hello Kitty admirers (one of whom, incidentally, owns more than 12,000 pieces of Hello Kitty merchandise), to devoted Irish Guinness beer drinkers. I’ve, time after time, been struck by the apparent parallels between the power of religion and of brands over followers. But, in reality, would such a claim possibly hold up? Is it possible that some brands have managed to create their own religion by, coincidently or deliberately, adopting triggers and tactics from the world of religion? The question became an obsession for me.”
    • william doust
      william doust on 01 Mar 09
       
      Read this free PDF - and if you like it - go hardcore with I'm with the brand by Rob Walker: http://tinyurl.com/c8q7a3 (amazon associates). I read it, really fab!
    • william doust
      william doust on 01 Mar 09
       
      If you want to follow up on this after reading the free PDF - check out the following book on amazon: http://tinyurl.com/c8q7a3 I'm with the brand - Rob Walker! - Fab read!
  • william doust on 01 Mar 09
     
    branding - how people relate to brands. This has been covered also by Rob Walker's fab book called: I'm with the brand. See page for more detail - check out sticky note.
william doust

A Guide to Choosing Colors for Your Brand « Usability Post - 0 views

www.usabilitypost.com/...choosing-colors-for-your-brand

usability color branding colour logo brand design for:illustrationcoo for:rachyjohnstone for:christinewp for:bunnymartin for:elizborg

shared by william doust on 03 Jun 09 - Cached
  • william doust on 03 Jun 09
     
    A Guide to Choosing Colors for Your Brand by Dmitry One of the key elements of building a strong brand is color selection. Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively.
william doust

FEED - 0 views

feed.razorfish.com

feed razorfish razor fish avenue pdf socialmedia newmedia internet internet marketing

shared by william doust on 20 Nov 09 - Cached
  • william doust on 20 Nov 09
     
    "FEED: The 2009 Razorfish Digital Brand Experience Report. As you may or may not know, FEED is Razorfish's annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands. What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing. And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. Moreover, we also found that consumers are actively engaged with brands across the entire digital spectrum. Consumers may be in control but so are brands which are so deeply embedded in the culture that consumers can't imagine not making them a part of their world - on Facebook, Twitter or even their own blogs."
william doust

Open Spirituality: Why Branding Matters in a world of so much clutter - 0 views

openspirituality.blogspot.com/...ng-matters-in-world-of-so.html

diigo branding marketing clp

shared by william doust on 07 Mar 09 - Cached
    • william doust
      william doust on 07 Mar 09
       
      This is an example of a content on a floating sticky note! - I'll put one separately on the single line before "The Brand Gap" slideshow ;0)
    • william doust
      william doust on 07 Mar 09
       
      First bit in yellow under my photo is the group this annotated page belongs to. It supports my charities.
    • william doust
      william doust on 07 Mar 09
       
      Here is a link to one of the two people who inspired this post. you can add l inks too...: http://www.diigo.com/profile/christinewp
    • william doust
      william doust on 07 Mar 09
       
      You have to mouse - over pinky highlight to see static sticky note. below
  • I found this amazing presentation on slideshare which I will share with you.
    • william doust
      william doust on 07 Mar 09
       
      This one is a sticky note - which does not float, you have to mouse-over to see it.
  • I feel more energized than usual because I recently visited one of the charitable organisations I support. The dynamic duo that make things happen turbo-charge their services with so much emotional intelligence and care, that their service users cannot help but smile and the children shout with glee!
  • william doust on 07 Mar 09
     
    Branding blogpost: Why branding matters in a word of so much clutter. Inspired by CLP. It is part of another post - where I'm teaching about Diigo. ;o)
william doust

17 Ebooks gratuits sur e-reputation, personal branding et jobs | Etudes en marketing, H... - 0 views

vansnick.isexl.com/...tion-personal-branding-et-jobs

ebook free ebook resources free branding personal branding

shared by william doust on 04 Jan 10 - Cached
  • william doust on 04 Jan 10
     
    Personal branding, and branding ebooks - free eBooks.
william doust

Purpose, Cause and the New Brand Attributes - 0 views

www.edelman.com/...E8.asp

branding marketing values neuroeconomics behavioural economics brand brand building brand experience

shared by william doust on 21 Jan 10 - Cached
    • william doust
      william doust on 21 Jan 10
       
      values behind branding ;-)
    • william doust
      william doust on 21 Jan 10
       
      appealing to values has a direct connection to the emotive part of the brain - hence where neuro-economics and behavioural economics comes in ;-)
  • Consumers wants more. They desire a cause behind a brand, reason why beyond product attributes. They look for products that exercise responsibility within society.
william doust

Finding the Right "Brand Voice" on Twitter - 0 views

mashable.com/...twitter-brand-voice

Twitter twitter socialmedia branding marketing for:elizborg

shared by william doust on 23 Mar 09 - Cached
  • Finding the Right “Brand Voice” on Twitter
  • william doust on 23 Mar 09
     
    Finding the Right "Brand Voice" on Twitter
william doust

Advertising, Marketing, Media and PR - Brand Republic Online - Brand Republic - 0 views

www.brandrepublic.com

branding news advertising media marketing company pr for:elizborg

shared by william doust on 24 Feb 09 - Cached
  • william doust on 24 Feb 09
     
    website that accompanies brand republic mag - all to do with marketing, pr, media! - free to join
william doust

LINDSTROM: Mouse Thumbnails for Headlines - 0 views

adage.com/...lineup.php

branding videoreport brand building video video resource viral marketing brand

shared by william doust on 18 Dec 09 - Cached
  • william doust on 18 Dec 09
     
    Some really fab & thought provoking videos on brand building. Check them out please.
william doust

Brand Building + Social Media = Zappos Example and Employee Advocacy - Fast.Fwd.Innov@tion - 0 views

www.fastfwdinnovation.com/...-example-and-employee-advocacy

for:christinewp for:elizborg for:rachyjohnstone

shared by william doust on 11 Jun 09 - Cached
  • Brand Building + Social Media = Zappos Example and Employee Advocacy
    • william doust
      william doust on 11 Jun 09
       
      Very inspiring change context - and see it with community building eyes - from the philanthropic sector ;-) enjoy
  • every year a culture book including testimonials of employees about how it is to work at Zappos.
  • Zappos tends more on spending money on employees than on media planning.
  • ...6 more annotations...
  • We invest the time and money into hiring and nurturing the right people, as many other companies do in their media planning - Brian Karma, Zappos director of creative services and brand marketing
  • the strategy is just smart: empowering people so they keep on being accurate and engaged with their customers to provide them with the best-in-class customer care, making people comfortable with buying shoes online and spreading the word thanks to the customer support.
  • It’s one strategy that would work for any company,
  • not a company culture that many can afford to develop
  • you’ve got it in you DNA, whether you don’t: being able to implement the community management at all levels of a company, the 360 degrees process communities as Ross Mayfield explains, is more like an utopia for many companies that won’t be able to master the social media channel as Zappos do right now.
    • william doust
      william doust on 11 Jun 09
       
      This is sooo inspirational. Can we build charitable organisations with this view on a budget? - mmm. Anything is possible for those who persist ;-)
  • william doust on 11 Jun 09
     
    Check this out really inspirational - link etrategy to employees values in serving community. Well, this is what i read between the lines as I take the business concept into a community context ;-) It also links to the publishing element we've discussed time and time again. You'll love it ;-)
william doust

Download Centre document - 0 views

www.b2bm.biz/default.asp

social media and your brand brand socialmedia

shared by william doust on 07 Jan 10 - Cached
  • william doust on 07 Jan 10
     
    "social media and your brand" - from b2b marketing online. Dunno if you have to be a subscriber to hard copy edition to get this download. put out a msg on twitter to ask.
Elizabeth Borg

Why Public Speaking Is Good for You & Your Brand :: Tips :: The 99 Percent - 0 views

the99percent.com/...ing-is-good-for-you-your-brand

for:christine.wp for:williamdoust public speaking brand

shared by Elizabeth Borg on 02 Feb 10 - Cached
  • Elizabeth Borg on 02 Feb 10
     
    Why public speaking is good for your brand, and how to increase your chances of being asked to speak at events.
william doust

Brands set sights on big screen ambitions - 0 views

www.mad.co.uk/...s-on-big-screen-ambitions.html

marketingweek documentaries film drama brand branding for:bunnymartin for:elizborg for:christinewp for:rachyjohnstone

shared by william doust on 10 Sep 09 - Cached
  • william doust on 10 Sep 09
     
    This is the article from marketing week which i photocopied for Eliz & Bunny. Check it out. Read it between the lines and see how documentaries could help your charities ;-) eliz and I were having brain storm regarding documenting angels, and this showed up ;-)
william doust

Comet Branding Radio | Internet Radio | Blog Talk Radio - 0 views

www.blogtalkradio.com/comet-branding-radio

branding radio internet blogtalkradio podcast socialmedia social media

shared by william doust on 02 Jun 10 - Cached
  • william doust on 02 Jun 10
     
    Get up to date with fab guests realted to new media, social media, and Marketing 2.0, PR 2.0
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