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GROWING GRASSROOTS LEADERS

Central to Rare Pride’s early success was its ability to identify and train local leaders who could sell their fellow community members on the value of conservation.

The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing

Call it viral, buzz or word-of-mouth advertising: Getting customers to spread the word about a new product through their social or professional networks is a hot strategy in the marketing world. Its proponents insist that the technique -- whether online or face-to-face -- is sure to boost a company's return on investment (ROI).

Next Generation User Skills: Working, Learning and Living Online in 2013

Social Change and the Connected Age

Connectedness does not come from technology but is facilitated and strengthened by it. The greatest challenge for nonprofit organizations and their leaders in the connected age is recognizing that using social-media tools is easy compared with adopting a new mindset for social change. Today, nonprofit groups are part of a larger network or ecosystem of people, organizations, resources, and information. Relying on old-fashioned, top-down management approaches for setting activist agendas and designing fund-raising and volunteering efforts will lead inevitably to disappointing results. Power is shifting from institutions to individuals throughout society. We have seen what happens when people can barter and sell goods without a middleperson on eBay, and when we can watch what we want, when we want, through YouTube. The same sorts of shifts are happening quietly in the nonprofit world. Anyone can create and post a video of what they think their Congressional representatives do all day as part of the "Congress in :30 Secs" campaign organized by the Sunlight Foundation. Volunteers can document the connections between campaign contributions and legislation as part of the Genocide Intervention Network. Donors can pick a school and a specific project to support as part of the DonorsChoose Web site. Successful connected-age organizations are those that facilitate broadly representative networks of social activists — not necessarily organizations with the biggest membership lists or the most money in their coffers. These days, young people, in particular, are not likely to join behemoth membership organizations. Instead, they go online to express their views and instantly connect with individuals and communities interested in their issues and concerns. They also self-organize for social action as so many did in joining the immigration marches last spring.

San Diego Hospice and The Institute for Palliative Medicine is a non-profit leader in the relief of pain and suffering

Bio Today's children are tomorrow's leaders. The SHO Foundation was created to make a positive difference in the lives of children through fine art programs.

In other words, mindset and attitude count.

How Social Networks are Disrupting Everything you Know About Business