Web2.0

dynamic overlays that allow any blogger or online publisher to integrate multimedia content into their pages.

use Zemanta as usual

insert links

After your post goes public,

additional icon

allow your readers to access the information

without having to leave

content from from the Creative Commons-licensed Freebase database

includes information from sources such as YouTube, Wikipedia, Google Maps, and MusicBrainz

millions of articles from Freebase contributors.

Balloon links will appear only when we can show a smart overlay

It’s about standards and open web The underlying code for Balloons is open source and built on the Common Tag architecture

open tagging format

developed by Zemanta, Yahoo, AdaptiveBlue, Freebase, and others.

make content more connected, discoverable, and engaging.

every aspect of Balloons – from its open source code base to its use of Freebase’s openly licensed content – has been designed to ensure the easy, free, and open spread of information across the web.

better control over tagging

OpenID

Save API

defining new tags

several new features

mainly to facilitate the use of common tags

overcome Wikipedia’s limitations as a controlled vocabulary for semantic tags

common, “semantic” tags are unique, well-defined concepts

Is it possible to make semantic tags as flexible as classic ones? Can humans accept and love the format intended for machines?

Enhanced tagging interface

added in free form, resembling classic tagging

possible to use custom names for tags

If Faviki doesn’t understand a tag provided by a user, it will ask her to disambiguate it. It will then remember her choice

Faviki “learns” about user’s name of the tag

custom names for tags can also be modified explicitly on the Tag page.

Defining new tags

added the same way as Wikipedia tags. The difference is that, this time, Google search is not restricted to Wikipedia’s domain

only a few of the top results are allowed to be selected

users collaboratively create new tags

Users collaboratively decide the best URLs for a concept

Save/Edit API

a simple API that provides a way to save and edit bookmarks from other applications.

OpenID support

uses RPX

Other features/improvements

Smarter autocomplete list

Converting tags

Spam control

Export/backup bookmarks

Tag description tooltip

Semantic tags will be a core building block of the next-generation web

leveraging the popular Wikipedia as a vast source of a universal controlled vocabulary

Wikipedia can serve as a great controlled vocabulary for tags

Every concept is unique, has a unique URI,

well-defined.

DBpedia did a very good job of extracting the structure or semi-structure

and expressing it in RDF

or a machine readable way.

Faviki helps users remove the ambiguity otherwise surrounding free text tags’ meaning.

You can use some concrete concepts as tags

yourself as the author as a tag

specific organizations or companies or people or specific ideas as tags

DBpedia’s linking between the various language versions of Wikipedia

users tag in 14 different languages

English as the universal reference

Common Tag

last month, Faviki added the ability for users to use their own keywords or tags in a freeform way

and map them to semantic tags

connecting tagging with searching to accomplish this.

the new release lets users create new tags outside of Wikipedia, using Google returns from the whole world of web pages

users collaborate on which URLs are the best candidates for new concepts.

URL tags are not so clear as dbpedia

a bit more messy

a bit more dynamic,

but the idea was to make it semi-automatic. People make them and disambiguate them while adding tags

some kind of compromise.

Next steps for Faviki are around connecting with other services such as del.i.cious, Twitter, and Facebook, to make it easier for users to try it out.

Some longer-term plans would be to publish data from Faviki in linked data, to connect to the rest of inked data,

making that data queryable to developers via SPARQL.

by opening the data, because that’s the idea of the semantic web, to make the data open and connect easily to various sources

as much a platform as an application

mappings between free tags’ association and some uniquely identified concepts will be very important

that kind of data will be interesting to developers.

tags, semicolon separated

tags tag1;tag2;tag3...

07/14/08

Illustration 1: Authoring process with Zemanta

Illustration 2: Four basic types of Zemanta suggestions shown in blog writing application

Illustration 3: Roles in "classical" Zemanta ecosystem

“These modules seek to penetrate, but in a passing way. A second of your attention is all they ask. Nothing is firing that rends or cuts. It’s a massage, really, if you just go with it. And why not? Some of the most talented people on the planet have devoted their lives to creating this psychic sauna, just for you.” Ersatz environments and colourful advertisements have been with us since the fifties, de Zengotita adds, but the multimedia blitz we experience now represents a whole new level of persuasion. “Saying that it’s just more of what we had before is like saying a hurricane is just more breeze.”

Today’s mass dream, split from the organic foundation of the world and cobbled together from shards of television shows, newspaper and magazine articles, advertisements, films, ad jingles, ringtones – the whole mad fantasy of what’s hip, what’s not, who’s in, who’s out and the international villain du jour – is the raw stuff of the ‘Collective Unconscious 2.0’.

Mainstream media culture currently has all the signs of full-blown psychosis. This is analogous to Jung’s shadow. Confronting the shadow is unpleasant on a personal level, but healing cannot be effected without being confronted with the truth – and as folk wisdom has it, the truth hurts. What is positive about this process is that we’re being forced to confront the very worst in the imaginal output of our great, untethered, free market economy.

We are, ultimately, the stories we tell each other of our past, present and future. We become what we seek. It’s up to us to rule the imagination or leave it in the hands of a select few to shape the future of the mass dream. As Buckminster Fuller once said, “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”