The world's best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of their 'share of market' but for being first in the mind of consumers.
Having launched Twitter in Japanese back in April 2008, the micro-blogging giant has accumulated more than 783,000 Japanese users in its portfolio.
Out of which, 95% of them tweet via their mobile phone; a statistic that probably inspired Twitter to launch a Japanese mobile site just yesterday!
Google called Google Wave a communication and collaborative platform that could change the way we communicate online.
The video below done by ephipeo studio, did very well in explaining how Google Wave could kill off our current email system, which was invented 40 years ago!
Real time search is available on Twitter and just recently, Facebook, for users to search for the latest buzz.
If utilized well, this feature is not only useful for individuals but businesses as well. The good news is, you don't need a book for dummies to get started. You just need this post!
Forbes has released its list of 400 American billionaires; and Facebook's 25-year-old Co Founder and CEO; Mr Mark Zuckerberg came in #158.
His net worth is at $2 Billion dollars, which is twice of Twitter's valuation a couple of weeks ago.
""The idea is to allow people to curate lists of Twitter accounts. For example, you could create a list of the funniest Twitter accounts of all time, athletes, local businesses, friends, or any compilation that makes sense.""
are you truly convinced that social media can actually help small businesses?
No? I thought so too. To help you see how it can work no matter how big or small your business is, I've found some great case studies of small businesses that get it, and are seeing results!
Nokia has explicitly stated their strategy in acquiring Dopplr: To build an online community using the expertise of the Dopplr team. Clearly, Nokia has set sights to build a community that worships its brand.
Many big corporations are already in the social media bandwagon and we can't say different for small business and entrepreneurs as well.
Hmm… but with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy?