The company is over-exposed as an example of social media excellence. Go ahead and study Zappos. But when you're done, here are some other examples of new marketing success to consider.
How will Facebook Singapore change the advertising model in Asia? How customized will the advertising platform be for the Asian region? clickTRUE gives some views on Open Graph and Facebook's presence here.
Many businesses are jumping on the bandwagon and getting on social media platforms but many companies, despite being matures users of social media, still make mistakes.
Part 1: http://bit.ly/c8HEY8 | Part 2: http://bit.ly/azFe1M