Innovate My School - How to engage the YouTube generation by looking to Zoella - 1 views
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John Evans on 28 Aug 16"Filmmaking is increasingly being used in the classroom by teachers who understand the wants, hopes and aspirations of their pupils. Recent BBC documentary The Rise of the Superstar Vloggers was an extremely interesting insight into what many people wrongly perceive to be a frivolous activity and an easy route to fame and fortune. Contrary to popular belief, becoming a superstar vlogger involves hours and hours of researching and writing content. When we consider how popular video is with children, it becomes clear that filmmaking is the secret weapon for accelerating progress in schools. By using filmmaking as an incentive to write, pupils are working to produce the kind of media that they love, while the teacher is easily able to coerce them to improve their writing and reading using video as a constant hook. One such school who took the plunge into filmmaking is Northway Primary School in Liverpool, nominated for the Educate Awards Innovative & Creative Literacy Award. Over the course of 11 weeks, the pupils planned, drafted, edited, performed and filmed their very own adventure film based on El Dorado, the search for the lost city of gold in Colombia made famous by Christopher Columbus himself."